Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement...
With new Accountant and Enterprise Suites, Intuit aims to reduce deployment time, boost productivity, and modernize how mid-market firms manage growth and profitability
Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have grown costly, complex, and increasingly ineffective
Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands must do to earn confidence in a privacy-first era
Voice AI agents are evolving far beyond yesterday’s IVR menus — and for some brands, customers are now saving their AI agent’s number and recommending it to friends like a trusted local service provider
Retailers are using Leap and Endear to turn physical stores into relationship-building hubs, unifying customer insight across channels and strengthening loyalty through data-driven clienteling and more personalized in-store engagement
Traditional CRM automation often stops at simple tasks, leading to gaps and handoffs that slow teams down. MelodyArc addresses this by introducing a tiered, non-binary approach to automation that ensures human control is central to the process
Velo AI from ZenBusiness automates startup formation, licensing, compliance, and website setup, helping small business owners launch faster with less administrative work
Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will operate, introducing what Marc Benioff calls the agentic enterprise
AI spend is soaring, yet results lag. Leaders now face the real challenge: turning ambition into ROI through disciplined execution, governance, and customer trust
Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The findings reveal that true success depends on aligning people, process, and technology to close the widening go-to-market execution gap
Product demos may seem like a surefire way to win over prospects, but overreliance on them can stall sales cycles. Today’s buyers prioritize proven value over flashy features
A growing wave of attacks on SaaS CRM platforms is overwhelming outdated cybersecurity defenses. AppOmni’s Zero Trust Bridge aims to turn these vulnerable systems into proactive sources of real-time threat intelligence
Retailers are at a turning point, exploring generative AI to enhance customer experiences and streamline operations — but adoption hurdles remain. TaskUs helps brands navigate these challenges to achieve scalable success
Landbase’s GTM-1 Omni uses agentic AI to unify fragmented go-to-market tools, automating sales and marketing workflows so teams can focus on strategy and relationships
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https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html
Enterprises Are Trading 'Press One' for CRM-Native AI Agents
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https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html
AI in Customer Service: Efficiency Gains, Workflows Still Fractured
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https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html
Silent Churn Is the Biggest Customer Support Risk
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https://www.crmbuyer.com/story/ai-can-grow-smb-revenue-if-it-moves-beyond-the-back-office-178623.html
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
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https://www.crmbuyer.com/story/adobe-positions-itself-as-the-ai-control-layer-for-cx-180293.html
Adobe Positions Itself as the AI Control Layer for CX
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https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html
Revenue Tech Stack Sprawl Slows AI Adoption
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https://www.crmbuyer.com/story/procurement-ai-hits-trust-wall-as-workforce-readiness-falls-behind-180290.html
Procurement AI Hits Trust Wall as Workforce Readiness Falls Behind
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https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
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