Vendors

The next phase of enterprise CX may depend less on replacing human agents than on giving people and AI the same view of the customer.

SugarAI is building AI-driven revenue intelligence by combining CRM and ERP data to help sales teams identify opportunities and act more effectively.

CX leaders report high satisfaction with outsourcing providers, yet many are considering a change as AI adoption exposes gaps in modernization, strategic guidance, and operational execution.

Coevera is challenging conventional CRM thinking with an open-source MCP strategy focused on interoperability, flexibility, and salesperson support.

Workbooks is betting that plain-English AI agents can help mid-market teams overcome CRM friction faster than enterprise-heavy platforms.

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have grown costly, complex, and increasingly ineffective.

Voice AI agents are evolving far beyond yesterday’s IVR menus — and for some brands, customers are now saving their AI agent’s number and recommending it to friends like a trusted local service provider.

Velo AI from ZenBusiness automates startup formation, licensing, compliance, and website setup, helping small business owners launch faster with less administrative work.

Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will operate, introducing what Marc Benioff calls the agentic enterprise.

A growing wave of attacks on SaaS CRM platforms is overwhelming outdated cybersecurity defenses. AppOmni’s Zero Trust Bridge aims to turn these vulnerable systems into proactive sources of real-time threat intelligence.

Interactions 2025 marked a pivotal moment in the evolution of NiCE, not just as a premier provider of customer experience technology but as a forward-looking orchestrator of human-centric, AI-driven transformation.

The growing role of AI and social media is enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. The result turns the combination into a more effective CRM platform.

Talkdesk’s AI platform helps retailers streamline customer service, improve operational efficiency, and integrate with major commerce systems while preparing for future support across social media channels.

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and service.