VENDOR WATCH

Zoho Consolidates Marketing Functions

Zoho Marketing Plus is an attempt to bring things back into focus so that SMBs can do the same things in marketing that larger companies do with more labor. You might call this the second democratization of information.

Businesses across all industries are competing in the experience economy. The best way to stand out from the competition and retain customers is with optimal customer experiences, according to cloud technology firm Oracle. While this sounds simple, differentiation is a daunting task for many busines...

The simplest way to define the difference between customer success and what many companies call customer service is that customer success is about taking care of your customers by providing proactive guidance to help them achieve their desired business outcomes.

Knowing which software works better than other solutions can give business leaders a leg up on growing their company's efficiency and bottom line. To that end, venture capital firm Bowery Capital published in its annual Startup Sales Stack Report.

Automation will claim more than 11 million U.S. jobs over the next decade, according to a new report by Forrester. That's the bad news. The good news is that at the same time automation will create 9.63 million new jobs, for a net job loss for the period of 1.42 million jobs. The report noted that f...

The ongoing tech real estate boom shows vendors planting their flags in smaller cities where home prices are more affordable, and commuting is less a gladiatorial sport. Studies suggest that much of the higher salaries people command in big cities gets eaten up in housing costs, so moving to smaller...

INSIGHTS

The Great Upgrade

Today, we all need to be on platform-based CRM, and we need to become ninjas at platform-based application development and deployment. This especially goes for the newest tools on the platforms which include an array of analytics, machine learning, and voice assistants.

While retailers aren't happy with rising return rates, in the current environment, they are a reflection of success. "When you have the kind of growth we've seen in the online channel, that's how you get an overall high return rate," Peter Madden, a director in the retail practice of AlixPartners, a...

The average salary for a tech worker reached US$104,566 in 2021, yet nearly half still feel they're underpaid. The hot recruiting market could be contributing to workers feeling underpaid, maintained Brittany Nisenzon, metro markets manager with Robert Half, a global staffing company.

Salesforce held its Dreamforce NYC on schedule in early December, which you might have missed because of other news like Omicron and the looming chaos of the holidays. What was so interesting was how un-CRM-like it was.

As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.

INSIGHTS

This Year in CRM

It's okay to give ourselves kudos for CRM's resiliency over the course of the pandemic. We did a heck of a job keeping most of the balls in the air. Oracle, Salesforce, and many other CRM vendors continued innovating for the pandemic, but they also began innovating systems for what happens afterward...

Even if they have another job, coders can develop and earn from their own projects without going commercial. The monetary rewards may trickle rather than flood into their bank accounts. But earning additional income as a software code writer sure is a better result than doing it as a hobby. Coders a...

With remote work here to stay, a conundrum for many firms is where to tap into the stay-at-home workforce. Karat, a maker of a talent platform for developers, has an answer to that riddle. The company has identified what it considers the 10 best cities -- outside major tech hubs like the San Francis...

Which review ratings influence your decision to purchase a product or service?
- select any that apply -
Loading ... Loading ...

CRM Buyer Channels