CRM Buyer - The Essential Guide for CRM System Purchasers

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Oracle chairman and CTO Larry Ellison at CloudWorld 2023

Oracle Reinvents How Generative AI Makes CRM Work Better

Oracle unveiled AI-driven enhancements at Oracle CloudWorld 2023, aiming to optimize CRM and customer experiences through generative AI technologies...

artificial intelligence

AI Is Already at a Tipping Point

Even at this early point in the AI era, we may be seeing a divergence. On one side, we can easily see vendors bending over backward to deliver ethical AI...

customer experience cx

CX Center Stage at Oracle CloudWorld

Oracle is announcing that it has added AI in critical spots like Intelligent Sales Orchestration, Guided Campaigns, AI-Powered Account Linking, and more. All of it is intended to help sellers...

Salesforce Einstein 1

Einstein 1 and the Big Shift

Salesforce is coming very close to being able to say that regardless of what incumbent software vendors are already in a business's portfolio, Salesforce should be there, too...

Salesforce Tenets of Trusted AI

Hope May Have Landed at Dreamforce

What’s been missing in the losing contest against "bad social" has been an ability to chase down misinformation to the root and to overpower it with truth. That’s exactly what...

Oracle chairman and CTO Larry Ellison at CloudWorld 2023

Oracle Reinvents How Generative AI Makes CRM Work Better

artificial intelligence

AI Is Already at a Tipping Point

customer experience cx

CX Center Stage at Oracle CloudWorld

Salesforce Einstein 1

Einstein 1 and the Big Shift

Salesforce Tenets of Trusted AI

Hope May Have Landed at Dreamforce

Oracle headquarters in Austin, Texas

A Look Ahead at Oracle CloudWorld

A preview of Oracle's CloudWorld, exploring AI advancements, kinetic data, and how emerging tech could reshape industries and create new...

A crowd outside of Dreamforce 2022 in San Francisco

Dreamforce Continues With Spotlight on AI

Salesforce tees up Dreamforce 2023 in San Francisco next week. While it's a reincarnation of past events that took place...

CRM industry analysis

Salesforce Starter Is Integral To Cover the CRM Waterfront

The latest entry-level offering that provides all-in-one functionality is called Salesforce Starter. It seems like a good first step for...

Oracle headquarters in Austin, Texas

Oracle Advances

Last week's announcements from Oracle mark a revolution in hardware unseen since the standardization of the PC, making hardware sexy...

A visibly frustrated caller navigates a seemingly endless loop with a customer service call center.

Customer Retention by Extraordinary Means Is Not CRM

When something doesn’t work out, for whatever reason, it’s essential for the customer to be able to disengage cleanly. If...

improve customer retention with artificial intelligence

This Might Take a While

This is the year everything CRM changes, thanks to AI. It's going to take some time to absorb something as...

A call center customer service agenct using an omnichannel CRM platform

Social Media Integration: The New CRM Standard

Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience...

artificial intelligence

From CRM Present to AI Future

Examining the transition from the CRM-dominated tech landscape to a future shaped by AI, let's navigate the challenges, security concerns,...

data analysis

How To Cut Costs and Boost Business Growth During Tough Economic Times

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts,...

generative AI chat

Is Generative AI the Next Big CX Thing Despite Its Risks?

While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations,...

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CRM Buyer Channels

Call Centers

Customer Retention by Extraordinary Means Is Not CRM

Customer Service

Customer Service

Social Media Integration: The New CRM Standard

Exclusives

Is Generative AI the Next Big CX Thing Despite Its Risks?

Expert Advice

Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle

Marketing

Bridging the SMB-Enterprise Retail Gap With Gen AI

Spotlight Features

Spotlight Features

Subscription Sales Spur Superior Selling

Strategy

The Price Retailers Pay for Flawed Product Information

Trends

Subscription Commerce Merchants Innovate Amid Rising Churn Rates

Vendors

Oracle Advances