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August 16, 2018
SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and thus have greater control. Although venture capital is still the prevalent investment form, private equity, with a different time horizon and goals, has been becoming increasingly important. [More...]

August 15, 2018
square cash app users can make bitcoin transactions in all 50 us states
Square on Monday announced that Cash App users could buy and sell bitcoin in all 50 U.S. states. Square began testing Cash App's bitcoin purchasing option last fall and officially launched the option early this year. However, it was not available in four states -- New York, Georgia, Hawaii and Wyoming -- because of their more restrictive regulation of bitcoin transactions. [More...]

August 15, 2018
cloud service vendors will be well advised to develop interoperability standards to compete for government contracts
During the same week it was sued by irate investors over progress moving its customer base to the cloud, Oracle protested a procurement process for the Joint Enterprise Defense Infrastructure. The lawsuit will take a long time to resolve, and it's difficult to see how the plaintiffs can prove their case -- but in comparison, the Department of Defense's procurement will run at light speed. [More...]

August 14, 2018
videos of authentic customer testimonials are of critical importance in a company's marketing plan
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations. [More...]

August 10, 2018
oracle cto larry ellison released the second part of the company's autonomous database system
A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more. This week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since he handed the CEO reins to Safra Catz and Mark Hurd -- to be stimulating and liberating at the same time. [More...]

August 9, 2018
patients with minor illnesses or injuries can get medical advice and prescriptions through a new cvs smartphone app
CVS Health'a retail MinuteClinic on Wednesday announced MinuteClinic Video Visits, a new virtual healthcare offering designed to assist people with minor illnesses and injuries, skin conditions, and other wellness needs. The telehealth offering will provide 24/7 access to healthcare services via mobile devices. It is available for both Android and iOS in nine states and Washington, D.C. [More...]

August 8, 2018
There are many interpretations of Salesforce's elevation of Keith Block to serve as co-CEO with Marc Benioff. Block has been the company's vice chairman and president for several years, and the elevation could be a recognition of the obvious -- he's been doing the job without the title for a while. However, Salesforce and Benioff are well known for getting added mileage from any move they make. [More...]

August 8, 2018
versium and liveramp have partnered on ai-driven marketing for a new b2b data management platform
Versium has announced a partnership with LiveRamp to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium's modeling engine. [More...]

August 7, 2018
social media may be entering a new stage that will reveal its true usefulness
Social is nearing the end of its "hypecycle," the phase during which an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is good for. There's a really good case to be made for a technology that helps you keep in touch with your 200 besties. [More...]

August 4, 2018
using artificial intelligence to home in on customer needs can increase crm effectiveness
The ability to collect massive amounts of data represented a huge leap forward in customer service and communication when CRM first hit the market as a marketing, sales and data management tool. However, CRMs aren't a holy grail. Data management is one thing. Using data to understand what customers really need -- not just what you think they do -- and how to engage them is another thing entirely. [More...]

August 1, 2018
saas crm company freshworks has acquired $100m in funding to scale up its international operations
Freshworks has secured $100 million in funding from Accel and Sequoia Capital India with the participation of CapitalG. That brings the total amount of capital raised since the firm's 2010 launch to $250 million. "The new funding will be used to invest in our platform and to continue scaling internationally," said Arvind Parthiban, Freshworks' director of marketing. [More...]

August 1, 2018
defense department request for proposal for cloud services meets with industry objections
The U.S. Department of Defense has decided to bet on the cloud for much of its future information technology operations -- presenting significant opportunities for cloud service providers and related IT suppliers. However, DoD's latest foray into cloud technology has stimulated significant criticism. DoD released its final RFP for the JEDI program last week. [More...]

July 31, 2018
consumer backlash against social media could hurt crm
I fear CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care we take of customer data to explicitly renouncing some of the tactics. [More...]

July 31, 2018
exclusive interview with televerde global marketing head michelle cirocco
"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should communicate with, and we use them to set the stage for our marketing and demand-generation efforts." [More...]

July 26, 2018
everstring's new fire strategy promises to improve b2b sales performance
EverString, a San Mateo, California-based startup that offers artificial intelligence software for business-to-business sales, marketing and operations teams, hasy released FIRE, a four-point strategy to improve sales performance. The FIRE methodology is designed to unite and simplify the goals of sales and marketing teams. "FIRE" stands for Fit, Intent, Recency and Engagement. [More...]

July 24, 2018
A confusing dynamic has been emerging in the software industry, caused by the inexorable shift to the cloud. Even before you can get into the analysis, though, you need to identify which cloud or clouds you're thinking about -- e.g., infrastructure, apps, platform. Also, once you've done that, you need to decide if you're partial to technology or financial analysis. [More...]

July 24, 2018
pending smart iot act suggests feds will take a light touch approach to internet of things regulation
The Internet of Things may be in its infancy, but the U.S. government has been gearing up to determine what the proper federal role should be, both for encouraging and for regulating the use of IoT technology. Two recent developments have underscored the government's interest in IoT. On the regulatory front, the CPSC has launched an initiative to determine a framework for regulation. [More...]

July 20, 2018
The Internet has a long and storied history of democratizing information and influencing social change. It has flattened hierarchies and made information accessible to many more people -- though, ironically, it also has sometimes assaulted democracy in the process. Just think about how philanthropy has been changing at the instigation of Salesforce, one of the Internet's poster kids. [More...]

July 20, 2018
reversing an unpopular policy is just the first step toward rebuilding customer trust
Photo-hosting service Photobucket in May quietly restored third-party hosting of photos, reversing its unpopular year-old policy that required users to pay nearly $400 for hosting privileges. Many irate users claimed their photos were "taken hostage." Hosted photos on blogs, forums and other sites were replaced by an image of a dial indicating the hosted data quota had been surpassed. [More...]

July 20, 2018
openprise announces new data partners and service to streamline account-based marketing
Openprise has announced new partnerships and a new service designed to streamline marketing automation and account-based marketing operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities. [More...]

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Which tech social media influencer has the greatest influence on your thinking?
Blogger Robert Scoble
Facebook's Mark Zuckerberg
Recode's Kara Swisher
Tech Evangelist Guy Kawasaki
Tesla and SpaceX's Elon Musk
Twitter's Jack Dorsey
Someone else