CRM Buyer - The Essential Guide for CRM System Purchasers

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Front Page

Playvox Workforce Management Prioritizes Emotional Loyalty

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer... Read more

Elon, Remember Thy Stakeholders

Many employees whose position at Twitter was to take input and register customer concerns are among the recently eliminated jobs. It's as if the message is: we don't want your... Read more

For Better CRM Results, Prioritize Pipeline Over Forecast

Quantifying an opportunity to gain the ability to forecast and call a revenue number is largely the sales team's responsibility. But often, those forecasts are flawed... Read more

CloudWorld Reevaluated

CloudWorld was a show about the stack and infrastructure, from databases to cloud data centers, as well as the platforms. It was designed to say that Oracle has the goods... Read more

Oracle Continues DB Performance Push

How do they do this? That's all I want to know. On Tuesday at CloudWorld, Oracle introduced MySQL HeatWave Lakehouse, which it says offers 17-fold faster query performance against Snowflake... Read more

contact center team

Playvox Workforce Management Prioritizes Emotional Loyalty

corporate boardroom

Elon, Remember Thy Stakeholders

customer data analysis

For Better CRM Results, Prioritize Pipeline Over Forecast

executive decisions

CloudWorld Reevaluated

Oracle Continues DB Performance Push

Oracle headquarters in Austin, Texas

Oracle Alloy Debut

With Oracle Alloy, service providers, integrators, and ISVs working with Oracle Cloud Infrastructure (OCI) can keep workloads in-country and operate...

attendees at conference, tradeshow, event

Oracle CloudWorld Kicks Off

CloudWorld, Oracle's rebranded user conference, kicks off this week in Las Vegas. The venue change during Covid also changed the...

Messaging Key To Meeting Changing CX Preferences

How businesses must handle customer interactions is changing as customers adopt messaging as a communication preference. Companies that fail to...

Twitter, Musk: And the Winner Is … CRM

Regardless of how the Twitter acquisition turns out, it looks like the big winner will be CRM, both the industry...

Zoho-5-Ways-To-Boost-CRM-Adoption

5 Ways To Boost CRM Adoption in 2022

How can you maximize adoption from the very start of your CRM rollout? Here are Zoho's top tips, based on...

Salesforce co-CEOs Marc Benioff and Bret Taylor at Dreamforce 2022

Dreamforce Goes Back to the Future

Salesforce is reinventing itself. Again. It’s been a long time arriving, but Salesforce is changing by doing its best to...

business success

Paradigm CX Shift Focuses on CRM Plus Smart Data

We spoke with Sameer Patel, CMO and solutions officer at SAP CX / CRM about the challenges and benefits of...

Zoho - CRM Should Be Easy

Implementation of a New CRM Should Be Easy

What’s the best way to ensure your investment in a new CRM pays off? For a start, the CRM you...

Salesforce Tower in New York City

The Salesforce Way

The company with a radically different product strategy, and a business model that included all stakeholders, continues to do well...

executive decisions

Oracle Is Signaling

The idea of layoffs might be disconcerting for some. Others might wonder about the acuity of decision making in Redwood...

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CRM Buyer Channels

Call Centers

Playvox Workforce Management Prioritizes Emotional Loyalty

Customer Service

Customer Service

Messaging Key To Meeting Changing CX Preferences

Exclusives

Sweetwater’s Well-Tuned Marketing Is Music to Shoppers’ Ears

Expert Advice

How To Capitalize on Holiday Offers To Drive E-Commerce Sales

Hot Topics

VR Platforms Deliver Metaverse-Style Experiences to Online Shopping

Marketing

For Better CRM Results, Prioritize Pipeline Over Forecast

SMB

Retail Needs Tech Integration Strategies To Satisfy Consumer Expectations

Spotlight Features

Spotlight Features

Robotic Letter Writing Lends a Hand to Personalized Marketing, CRM

Strategy

Elon, Remember Thy Stakeholders

Trends

Retail Reality Check: Rewards Programs Do Matter to Consumers

Vendors

CloudWorld Reevaluated