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June 13, 2019
companies that use confusing or deceptive practices won't keep customers for long
Recent events have led to many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it means confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies. Confronted with such a BS barrage, the opponent may try to refute each assertion, which is a losing proposition. [More...]

June 4, 2019
through its trailhead education program salesforce is nurturing the next generation of tech workers
Salesforce has used its Trailhead learning system to teach developers how to program on its Lightning platform for more than five years. The company last week completed its fourth highly successful TrailheaDX conference, which attracted 14,000 people to the Moscone Center in San Francisco. There are plenty of good reasons for Salesforce to be in the software-coding-education game. [More...]

May 30, 2019
salesforce has unveiled some tools to make blockchain user friendly
Many of us think of blockchain as the technology that prevents counterfeiting digital currencies like bitcoin. However, the so-called cryptocurrencies have hit the rocks recently, losing value or at least fluctuating wildly, making them look more like the stocks of startups than stores of value. Still, as an independent technology the value of blockchain is only growing. [More...]

May 29, 2019
the right kind of social media engagement can build customer loyalty
Social media has become a part of everyday life. Case in point: Eighty-one percent of people in the U.S. have a social networking profile, and the number of worldwide users is expected to reach 3.02 billion by 2021. Consumers also have been devoting more of their time to engaging with social media sites. One-seventh of the average user's waking life is spent on social media. [More...]

May 23, 2019
For many years, one of the big concerns of the cloud software industry has been ensuring that the user experience was as good for enterprise software users as it was for consumers on big websites like Amazon. That has been a good motivator, because today's apps on both desktops and mobile devices have seen major improvements. That applies to today's partner ecosystem as well. [More...]

May 22, 2019
companies that have a good grasp of their crm systems can further benefit with artificial intelligence
You don't have to be entrenched in the tech world to have heard the term, "artificial intelligence," but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems. Nowadays, AI is being used to carry out many jobs previously held by humans, but there's no need to panic. [More...]

May 14, 2019
It's surprising that philanthropy as an industry has gotten by for so long without technology. That's changing, however. The cost of technology has dropped at the same time that philanthropic organizations have been discovering an acute need for it. Of the more than 1.5 million charitable organizations in the U.S., it's not a stretch to say that the vast majority of them are small and underfunded. [More...]

May 14, 2019
Flexa has launched a new digital payment network that uses cryptocurrencies to cut processing costs, eliminate fraud and preserve users' privacy. The network uses Flexa's Spedn app to process consumer transactions at cooperating merchants. The new payment platform makes it possible to spend Bitcoin, Ether, Bitcoin Cash and the Gemini dollar at any of the merchants currently accepting payments. [More...]

May 13, 2019
interactive product visualization technologies make the online shopping experience more sensory
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them. [More...]

May 8, 2019
customer service is the differentiator for many businesses in the sharing economy
By 2022, the sharing economy is expected to double, reaching $40 Billion. Pioneers such as Airbnb and Uber are now global titans, taking in billions of dollars per year. From sharing furniture to sharing clothing, every industry seems to be trying to make its way into the lucrative sharing business. With the market becoming more saturated with products, how do companies differentiate themselves? [More...]

May 7, 2019
salesforce has introduced einstein analytics for financial services
It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics. [More...]

May 6, 2019
customer data tracking systems can help brands increase e-commerce sales
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description. [More...]

May 4, 2019
oracle autonomous database allowed drop tank to grow and increase productivity while staying small
Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups. [More...]

May 2, 2019
artificial intelligence is an important tool for the payments technology industry
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized potential to improve the payments ecosystem for banks, payments processors, merchants and consumers. [More...]

May 1, 2019
a recent survey showed a surprising lack of platform awareness among execs planning a crm purchase
CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers in companies with workforces that ranged from 500 to several thousand. [More...]

Will U.S. tariffs have a positive or negative effect on e-commerce?
Positive. Companies will adjust and sell better-quality goods.
Positive. Tariffs will protect U.S. jobs.
No effect. Companies will avoid tariffs by getting cheap goods elsewhere.
Negative. Tariffs will hurt small e-commerce companies the most.
Negative. Higher costs will be passed on to consumers.