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Brands are looking beyond traditional support metrics as more complex customer interactions test the limits of AI automation...
The next phase of enterprise CX may depend less on replacing human agents than on giving people and AI the same view of the customer...
SugarAI is building AI-driven revenue intelligence by combining CRM and ERP data to help sales teams identify opportunities and act more effectively...
CX leaders report high satisfaction with outsourcing providers, yet many are considering a change as AI adoption exposes gaps in modernization, strategic guidance, and operational execution...
Companies don't need perfect CRM data to benefit from AI. Research suggests success depends more on process discipline, focused use cases, and organizational readiness than pristine datasets...
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Brands may be unknowingly creating customer experience red flags through disconnected support, poor communication, and automation that lacks empathy...
Coevera is challenging conventional CRM thinking with an open-source MCP strategy focused on interoperability, flexibility, and salesperson support...
For some consumers, AI offers a more comfortable way to ask sensitive questions, challenging traditional assumptions about trust and customer...
As AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and...
Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments,...
Revenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy...
AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build...
Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution...
AI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads...
Employees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan...
