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Digital Skills Front and Center

Research the Rand Corporation did for Salesforce paints a startling picture of how our industry -- actually our world -- ...

Build Better Customer Engagement for Bigger Brand Payoffs: Report

Braze recently released its second annual Customer Engagement Review that combined data from the Braze platform and the results from ...

Spreadsheet Mishigas

Recently McKinsey & Company did a deep dive on supply-chain planning -- which you might think is a long way ...

Sales Software Vendor Satisfaction Leaders Revealed

Knowing which software works better than other solutions can give business leaders a leg up on growing their company's efficiency ...

The Sustainable Customer

The customer version of sustainability requires that we capture scads of data about customers -- and today that means in ...

Advanced Voice Response Tech Leading to Improved CX

Contact centers have been challenged the past year, most notably from labor shortages that have forced the industry into changing ...

Moving Up From SFA

It's time -- past time, really -- to reevaluate sales force automation and maybe consider a new path. That's not ...

Better Insights Improve Customer Journeys

One bad consumer experience can cause a customer to stop using a product, which is why the customer journey revolution ...
DevOps

More Platform Tools

Back in the day, never mind which one, software development was both easier and harder than it is now. The ...

The Great Upgrade

Today, we all need to be on platform-based CRM, and we need to become ninjas at platform-based application development and ...

CRM Buyer Channels