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CRMBuyer.com
July 15, 2021
many companies are ill-equipped to handle customer expectations
The need for better customer journeys is a challenging goal. Overcoming operational challenges to become more agile in meeting customer needs -- and raising the maturity of the customer experience team -- will be critical to staying competitive in this ever-changing business environment, advised Bloomfire CEO Mark Hammer. [More...]

July 12, 2021
Most shoppers now consider customer experience most important when making purchasing decisions.
The magnitude to which retail stores recover when consumers fully adjust to post-pandemic routines may well hinge on the shopping experiences they offer. A new study of consumers in the U.S. and UK shows that the majority of shoppers today view customer experience as one of the most important factors when making purchasing decisions. [More...]

July 8, 2021
How to decide whether to build or buy a CDP
The build-versus-buy decision is an important one. Companies have been making similar choices about their technology stacks for decades. When it comes to customer data platforms, however, some organizations are rushing to make a determination. There are some important questions to ask before making a build-or-buy choice. Let's take a look at the factors involved. [More...]

July 6, 2021
How CRM influences they way we work
First, cloud-based CRM democratized business information, then it erased the distance between customers and vendors. Now it is poised to expand into other areas with similar democratizing opportunities. I am speaking about how we work -- at least those of us in the knowledge economy -- but there's a good chance that CRM's reach will also influence the economy of essential workers too. [More...]

July 6, 2021
How to create paths of engagement for effective customer journeys
From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business will be able to design effective journeys for those customers. [More...]

June 28, 2021
Salesforce new technologies
There may be two Salesforce seasons in a year -- the one we're finishing and one that happens just before Dreamforce. Roughly speaking, these seasons happen when the company disgorges a raft of new technologies both to update existing products and to bring forth new ones. This season covers a lot of ground; everything from sustainability to workforce management and vertical industry CRM solutions. [More...]

June 24, 2021
B2C marketers will increase number of digital messages
The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. This element is the extent to which B2C marketers rely on digital messaging to engage customers and prospects. [More...]

June 17, 2021
employees want freedom to work remotely
It seems the digital disruption is being disrupted. If the original disruption was about leveraging company data to better understand customers and to meet them where they are, the new disruption depends on all that plus supporting worker efforts wherever their lifestyles take them. [More...]

June 9, 2021
Professional sales strategies post-pandemic
The economic implications of Covid-19 have been devastating for many sectors and individuals. As we head into the summer of 2021 anticipating that most places in the U.S. will be fully open for business, many industries are looking at what the post-Covid recovery will mean for them. For sales professionals, the comeback might certainly bring a windfall but also presents challenges. [More...]

June 8, 2021
marketing automation
A lot of time and treasure has already been spent on "going digital" with no clear understanding of what that should mean. But going digital should, at least in part, mean taking full responsibility for turning a business' mountain of customer data into usable information that advances the company mission. [More...]

May 28, 2021
IT as a utility
IT has not been simply about data processing for a long time. Recent data breaches show the increasing importance of things like encryption, automated database management, and taking security measures to safeguard vital data. All of that is necessary overhead that must be supported by CPU cycles. The cheaper and faster those cycles, and the lower their energy demands, the better. [More...]

May 25, 2021
How to sell your CFO on a customer experience initiative
Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? Making a business case to the financial leaders of your company means that you have to be prepared to answer any value-based questions they might throw your way. [More...]

May 17, 2021
Oracle study shows most Americans report a change in personality due to the pandemic
Various CRM vendors have been issuing interesting survey results from the pandemic that purport to show the "new normal" in full flower. Salesforce did so recently, and now Oracle is getting into the act. While the data generated from these and many other surveys is interesting, and drives much discussion, the information content we intuit may not be everything it appears to be. [More...]

May 10, 2021
CRM's position in opening the economy
The big questions about reopening the global economy and what new moves portend are coming in for analysis. It's not yet clear what the new normal is -- and there are more than a few straws in the wind that suggest that fixing one problem might cause another. This entire discussion before us isn't really about the new normal. Instead, it's about trying to ask the right questions that will get us there. [More...]

May 6, 2021
consumers demand fast and knowledgable customer service from e-tailers
The fifth annual Customer Expectations Report from Gladly reveals what today's consumers want from brands, especially when shopping online. The report describes how consumers' expectations of retailers have changed in the last year amid a global pandemic and an online shopping boom. Also suggested is that online shoppers tend to prefer human agents over digital assistants. [More...]

Given the spread of the Covid-19 Delta variant, if my employer requires me to return to the company's location in 2021, I will...
Agree because I'm fully vaccinated.
Agree if the company institutes a mandatory mask requirement and other safety protocols.
Comply reluctantly, because I can't afford to lose my job, but start looking for different employment.
Resign immediately so I can dedicate all of my time to find a job I feel is safer.
Resign because I'm not vaccinated and don't want to risk infection to myself or others.