CRM

Oracle unveiled AI-driven enhancements at Oracle CloudWorld 2023, aiming to optimize CRM and customer experiences through generative AI technologies.

OPINION

AI Is Already at a Tipping Point

Even at this early point in the AI era, we may be seeing a divergence. On one side, we can easily see vendors bending over backward to deliver ethical AI apps and services, and on the other, a real conundrum. I

Oracle is announcing that it has added AI in critical spots like Intelligent Sales Orchestration, Guided Campaigns, AI-Powered Account Linking, and more. All of it is intended to help sellers do the right things with the right customers at the right time.

INSIGHTS

Einstein 1 and the Big Shift

Salesforce is coming very close to being able to say that regardless of what incumbent software vendors are already in a business's portfolio, Salesforce should be there, too.

INSIGHTS

Hope May Have Landed at Dreamforce

What’s been missing in the losing contest against "bad social" has been an ability to chase down misinformation to the root and to overpower it with truth. That’s exactly what AI can do.

Inaccurate product information sows confusion, undermines trust, and boosts return rates, costing retailers both revenue and credibility. Learn why smart retailers invest in product information systems.

INSIGHTS

A Look Ahead at Oracle CloudWorld

A preview of Oracle's CloudWorld, exploring AI advancements, kinetic data, and how emerging tech could reshape industries and create new opportunities.

INSIGHTS

Dreamforce Continues With Spotlight on AI

Salesforce tees up Dreamforce 2023 in San Francisco next week. While it's a reincarnation of past events that took place without facemasks, much has changed in the last few years, both for the company and almost everything else in our culture. Some good, some not so much.

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

The latest entry-level offering that provides all-in-one functionality is called Salesforce Starter. It seems like a good first step for a small business, but especially for small businesses that want to get large.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

INSIGHTS

Oracle Advances

Last week's announcements from Oracle mark a revolution in hardware unseen since the standardization of the PC, making hardware sexy again.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience journey can no longer fully succeed without bringing social media channels into the mix.

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