With more amounts of data to manage, organize, and make sense of, robotic processes are becoming increasingly valuable to businesses seeking to save time and be more efficient. It's here that RPA comes into play and has become an important component to businesses operations and serving customers.

The build-versus-buy decision is an important one. Companies have been making similar choices about their technology stacks for decades. When it comes to customer data platforms, however, some organizations are rushing to make a determination. There are some important questions to ask before making ...

Reports of a data breach of TurboTax have been overblown, according to Intuit which owns the tax preparation platform. Several news outlets recently reported that an unspecified number of TurboTax accounts were compromised in a wave of credential stuffing attacks. Those kinds of attacks exploit cred...

ANALYSIS

Grinding Data Into Information

A lot of time and treasure has already been spent on "going digital" with no clear understanding of what that should mean. But going digital should, at least in part, mean taking full responsibility for turning a business' mountain of customer data into usable information that advances the company m...

Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? Making a business case to the financial leaders of your company means that you have to be prepared to answer any...

With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...

EXPERT ADVICE

The Three C’s of Optimizing CRM Data

Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower e...

ANALYSIS

Oracle’s Reinvention

Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of the 20th century tech era, rising from a startup in the database wars and becoming the sole surviving independent database company. But at some point, success leveled out its rise and it b...

Cyberattacks are increasing in frequency, ramping up the data privacy threats they pose to government agencies and businesses alike. Governments both domestic and foreign need to step up efforts to pass legislation that bolsters technological defenses this year, warn privacy groups. Stiffer privacy ...

Customer loyalty has increased drastically in the last five years, though it has not reached boom status for many brands. Winning repeat business is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. New studies reveal how solidly personalization in marketing dr...

Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com ...

INSIGHTS

Time to Beef Up Your Algorithms

Accuracy means getting the right answer. Precision is about getting the right answer time after time. In a CRM situation an algorithm that gets the right answer is accurate and nice (we got the deal!) but if the business process supported by CRM has a lot of returns or unhappy customers, it's not ve...

Apple users wondering if they've caught COVID-19 now can ask digital assistant Siri for advice. The company has rolled out a self-screening feature that allows users to ask, "Hey Siri, do I have the coronavirus?" Siri then takes them through a questionnaire prepared by the U.S. Centers for Disease C...

EXPERT ADVICE

How AI Can Improve Customer Retention

Customer attrition and churn are not new problems. Anyone who has spent time in the sales world has heard statistics around the cost of acquiring a new customer. It can be five to 25 times more expensive to acquire a new customer than to retain an existing one. More importantly, improving your cus...

How does the quality of customer service delivered by government compare to that of the private sector?
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