Archive

Brands may be unknowingly creating customer experience red flags through disconnected support, poor communication, and automation that lacks empathy.

Coevera is challenging conventional CRM thinking with an open-source MCP strategy focused on interoperability, flexibility, and salesperson support.

For some consumers, AI offers a more comfortable way to ask sensitive questions, challenging traditional assumptions about trust and customer support.

As AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and determine who is making a purchase.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Revenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy.

Enterprise AI adoption is accelerating, but trust gaps are slowing progress. Procurement is emerging as a key test case, where orchestration drives efficiency while workforce readiness lags behind.

Companies are replacing once-a-year employee performance reviews with continuous feedback models that help managers address issues earlier, improve retention, and boost productivity.

Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results.

AI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads.

The shift from IVR to CRM-native AI agents is turning enterprise phone calls into programmable workflows that automate outreach, capture data, and streamline follow-up.

Employees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan explains how AI could help companies reset employee experience.

CIQ’s Fuzzball Service Endpoints connects AI training and CRM deployment in a portable Linux workflow designed to maintain performance and data control.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.