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AI spend is soaring, yet results lag. Leaders now face the real challenge: turning ambition into ROI through disciplined execution, governance, and customer trust.

Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The findings reveal that true success depends on aligning people, process, and technology to close the widening go-to-market execution gap.

Product demos may seem like a surefire way to win over prospects, but overreliance on them can stall sales cycles. Today’s buyers prioritize proven value over flashy features.

A growing wave of attacks on SaaS CRM platforms is overwhelming outdated cybersecurity defenses. AppOmni’s Zero Trust Bridge aims to turn these vulnerable systems into proactive sources of real-time threat intelligence.

Landbase’s GTM-1 Omni uses agentic AI to unify fragmented go-to-market tools, automating sales and marketing workflows so teams can focus on strategy and relationships.

AI buying agents are transforming B2B sales by automating early evaluations and reshaping CRM strategies, pushing human sales reps into strategic advisory roles to guide complex organizational decisions and drive long-term success.

A frustrated customer on hold, an agent juggling dozens of cases, a conversation that could go wrong in seconds. AI is stepping in to turn tense moments into seamless, personalized interactions that leave customers feeling valued.

Pipedrive’s new tool helps small business sales teams prioritize leads, automate prospecting, and focus on the most promising opportunities in real time.

Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements they expect.

What do you do when your outdated digital sales platform is costing you lost sales? Don't assume replacing outdated tools is your only option.

By combining human expertise with its expanded agentic AI platform, Crescendo is helping companies turn customer experience from a cost center into a competitive edge.

Interactions 2025 marked a pivotal moment in the evolution of NiCE, not just as a premier provider of customer experience technology but as a forward-looking orchestrator of human-centric, AI-driven transformation.

The growing role of AI and social media is enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. The result turns the combination into a more effective CRM platform.

Netigate’s Ask AI utilizes generative AI to enable businesses to quickly analyze large volumes of customer and employee feedback. The platform surfaces actionable insights that improve satisfaction, reduce churn, and support strategic decision-making.

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.