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Battling Chargeback Fraud in Digital Marketplaces With AI

Imagine losing billions in e-commerce revenue because consumers are taught how to game the chargeback system. This is the harsh reality facing digital marketplaces like Uber, Airbnb, Turo, and Etsy as they grapple with an escalating wave of fraudulent chargebacks The global online marketplace sector is projected to reach a gross merchandise value (...

New Research Waves Red Flag Over Gaming Scams Aimed at Kids

A gaming platform is warning parents about gaming scams aimed at children Cybercriminals are targeting young gamers, exploiting their innocence for financial gain, according to a report released Friday by Mobile Premier League (MPL), a popular gaming platform....

ANALYSIS

Infineon’s Role in Power Efficiency and Innovation in AI Data Centers

As the world increasingly relies on artificial intelligence, the demand for efficient and scalable data centers has never been higher. AI applications require vast amounts of computational power, driving up energy consumption and raising concerns about the environmental impact Infineon Technologies, a leader in power management solutions, has emerg...

OPINION

HP Imagine Showcases Unique AI Innovations

AI advancements over the last two years have been nothing short of amazing. Initially driven by Nvidia, Microsoft, and OpenAI, this wave has spread far and wide, leaving few firms out of this AI feeding frenzy As with all initial technology advancements, most vendors are screaming, "You must deploy AI now!" However, they have little experience or u...

AI-Powered Loyalty Platforms Bring New CX Opportunities

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms Initially, CRM systems changed business interaction with customers. Energizing this process with AI-powered data feeds gave marketers a new way to enhance customer engagement and retention....

Reddit, Snapchat Ranked Least-Intrusive Social Media Platforms

A new privacy report ranking the top 15 social media platforms found Reddit and Snapchat as the least intrusive on their users' privacy. At the other end of the spectrum were Meta products Facebook, Messenger and Instagram The ranking performed by data removal service Incogni was based on 14 criteria across five key categories: transgressions, data...

Retailers Turn to AI for Holiday Shopping Season Success

The 2024 holiday shopping season won't be the best for retailers. Not only is the Thanksgiving to Christmas window narrower than usual, but market watchers are predicting limp sales growth for the period Salesforce, for example, predicts year-over-year global sales growth of 2% for November and December, totaling US$1.19 trillion, and 2% growth in ...

AI Can Improve CX, QA Without Cutting Jobs, Software Expert Says

Artificial intelligence may be the next great thing for industry, but users still fear its shortcomings in business and digital testing While customer experience (CX) and quality assessment are radically different, the associated risks may extend beyond satisfaction alone. Outcries persist that AI-powered CX systems produce subpar results and threa...

Poisoned Data in AI Training Opens Back Doors to System Manipulation

Data poisoning is a cyberattack where adversaries inject malicious or misleading data into AI training datasets. The goal is to corrupt their behavior and elicit skewed, biased, or harmful results. A related danger is creating backdoors for malicious exploitation of AI/ML systems These attacks are a significant concern for developers and organizati...

Mobile Wallets Gain Ground as Key Complement to Retail Apps

Retail mobile apps have become indispensable to consumers, transforming how they shop. While mobile apps still capture significant attention, all-in-one web services in mobile wallets are emerging as an essential complement to individual mobile apps Alex Campbell, CIO and co-founder of the mobile marketing platform Vibes, notes that mobile wallets ...

Bridging the AI Training Gap in the Workplace

A common challenge with using artificial intelligence in the workplace is that many employees lack proper training to use AI effectively According to Microsoft's and LinkedIn's 2024 Work Trend Index on the State of AI at Work, released in May, only 39% of AI users receive workplace training. The report identifies four categories of workers: skeptic...

AI Not Exactly a Selling Point for Consumers

Touting a product's AI capabilities may sound like a good idea to marketers, but it's a buzzkill for many consumers A recent study by assistant professor Mesut Cicek and professor Dogan Gursoy at the Carson School of Business at Washington State University found that people were less likely to buy things if they were called "Artificial Intelligence...

Assessing Fraud Defenses in the State of E-Commerce Cybersecurity

E-commerce transactions are a prime target for cybercriminals. In addition to targeting retail websites, fraudulent purchases and fake returns not only result in direct financial losses but also create additional costs and burdens for both sellers and customers New data shows that 75% of consumers would readily drop a brand after any cybersecurity ...

New Distro Derivative Expands Open-Source Enterprise Linux Ecosystem

Fresh from the July 28 DebConf24 conference in South Korea comes a new open-source community project, eLxr. It is a Debian derivative with intelligent edge capabilities designed to simplify and enhance edge-to-cloud deployment strategies Edge computing distributions provide a framework that brings enterprise applications closer to data sources such...

Agentic AI Set To Revolutionize Business Operations, Decision-Making

While the technology behind AI-powered chatbots quickly captured the public imagination, an even more powerful application of generative artificial intelligence has been creating a buzz among business leaders. It's called agentic AI "This innovative technology is not just another industry buzzword; it's a paradigm shift that's poised to redefine th...

OPINION

Could Debate Prep Become an Artform With Nvidia Omniverse?

I’m writing this before the September 10 presidential debate to avoid any influence on my perspective. Both candidates are reportedly preparing by using surrogates to stand in for their opponents. This strategy doesn’t always work well and has proven ineffective in previous debates The problem with using human surrogates is that unless the pers...

EXCLUSIVE INTERVIEW

Turning the Contact Center Into a Strategic Brand Asset

Consumers frequently encounter inconsistent brand experiences across various touchpoints in their e-commerce journeys. Marketing efforts often present a vision that differs from customers' actual experiences during contact center interactions Research highlights a common disconnect between CX leaders' perceptions and reality. Many believe they deli...

ANALYST COMMENTARY

Apple Glowtime Event Triples Down on Apple Intelligence

Apple’s greatest fear is that its exalted iPhone has become too foreseeable. For the most part, it has largely remained the same during the previous seven years, with incremental upgrades to its cameras, CPUs, and battery life However, Apple attempted to break free from this predictability on Monday by releasing the first iPhone models designed f...

Inflation Delaying New Phone Purchases for Many Americans: Survey

Inflation is causing many consumers to pass on upgrading to a new cell phone this year, according to a survey conducted by an online personal finance platform The survey of more than 210 respondents, using data normalized by age, gender, and income so the sample would reflect U.S. demographics, found that nearly two in three Americans (63%) said th...

Apple Weaves AI Into Latest Watch, AirPods, iPhone Models

Apple's flavor of generative artificial intelligence, called Apple Intelligence, was laced throughout its latest watch, AirPods, and phone offerings, announced at its "Glowtime" event on Monday Speakers at the prerecorded session aired online touted a number of features in the new hardware lineup, which uses Apple Intelligence to support everything...

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