Archive

The baseline of personalization still involves the consumer experience. Staying ahead of the trend is essential to make informed decisions. Expect the following three personalization trends to make an impact in 2023.

INSIGHTS

CRM in the Era of ‘Peak Tech’

The model for success in CRM always went through first helping customers do right by their customers, but then also helping the second generation of customers help their customers in turn, and not just customers but stakeholders -- employees, partners, localities -- all of them.

INSIGHTS

CRM in 2023

The need for greater spending control in a tough economy, plus bulging inventories of best-of-breed apps, suggests that 2023 might be challenging for smaller CRM vendors.

INSIGHTS

Iterate, Don’t Fail

Implicit in the failure idea is that you succeed now and then, and it’s only to get to the successes that we seek fast failure. If it ain’t gonna work, let’s be done with it and try something else.

Until now, retailers have relied heavily on SaaS offerings for their fulfillment systems. But research shows that many retailers are shifting away from this in favor of solutions they own. Why? To gain the flexibility for providing a better customer experience.

Maybe it's time to reinvent the corporate research lab for IT in the 21st century. If Salesforce isn't a good pick to bring back the corporate research lab, I don't know who could. I think Bret Taylor could run it, which might be a greater use of his prodigious talents.

Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.

INSIGHTS

Elon, Remember Thy Stakeholders

Many employees whose position at Twitter was to take input and register customer concerns are among the recently eliminated jobs. It's as if the message is: we don't want your input.

Quantifying an opportunity to gain the ability to forecast and call a revenue number is largely the sales team's responsibility. But often, those forecasts are flawed.

INSIGHTS

CloudWorld Reevaluated

CloudWorld was a show about the stack and infrastructure, from databases to cloud data centers, as well as the platforms. It was designed to say that Oracle has the goods to support global business with minimal technical debt.

How do they do this? That's all I want to know. On Tuesday at CloudWorld, Oracle introduced MySQL HeatWave Lakehouse, which it says offers 17-fold faster query performance against Snowflake and 6-fold faster than Redshift on a 400 TB workload.

Oracle Alloy Debut

With Oracle Alloy, service providers, integrators, and ISVs working with Oracle Cloud Infrastructure (OCI) can keep workloads in-country and operate clouds independently -- innovating and customizing as the need arises and taking advantage of new opportunities.

INSIGHTS

Oracle CloudWorld Kicks Off

CloudWorld, Oracle's rebranded user conference, kicks off this week in Las Vegas. The venue change during Covid also changed the vibe of the conference that once dominated San Francisco, but it's for the best.

How businesses must handle customer interactions is changing as customers adopt messaging as a communication preference. Companies that fail to keep up with the rapid advancements of digitizing this process will be left behind.


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