Business intelligence applications have always delighted company executives -- at least as they watched simulated exercises on a sales rep's laptop. Real-world execution, though? Until recently, that has left much to be desired. To be sure, it is not entirely the fault of the vendor. Earlier generat...
Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you're in for goes a long way toward avoiding the biggest headaches, as Part 1 of this two-part series points out. Part 2 continues the discussion of effective ways to deal with potential pro...
By definition Search Engine Marketing refers to both paid search and Search Engine Optimization (SEO). The former is based on a pay-per-click advertising model as companies bid on specific search terms or in the case of Google, AdWords, to get a more visible placement within search engine results.
Last week I mentioned a white paper I wrote a couple of years ago that addresses some of the changes we can expect to come from the on demand development and deployment paradigm and I thought it would be interesting to examine some of the main points here. The title of the piece is "The New Garage" ...
Business intelligence vendor SAS has added five new software-as-a-service applications to join its original on-demand offering, SAS Solutions OnDemand: Web Analytics. The SaaS product line, first introduced in 2001 as an ASP service, is growing steadily, Richard Roach, senior director of SAS Soluti...
IBM is pushing its business partners to more heavily promote its software-as-a-service initiative by offering new sales and marketing incentives. Channel partners will receive a 10 percent referral fee for each lead that turns into a sale. IBM will also make its sales force more accessible to partne...
SalesGene, a provider of a relatively new CRM subsector technology dubbed "marketing-sales effectiveness," has introduced Landslide, a portal-styled application that provides guidance on how to navigate certain sales situations, as well as live administrative assistance for one-on-one advice to indi...
Both Oracle and Siebel have developed a reputation for maintaining a hard line on pricing. Now that they are merging, buyers of CRM and related software are apprehensive about how the consolidation will affect pricing. In one bleak scenario, Oracle becomes even more rigid, causing CRM pricing to spi...
The coming year is going to see the fruition of several dominant trends that have been percolating just under the surface of CRM specifically and enterprise software markets generally. It's going to be an invigorating and challenging year because many software companies will need to re-invent thems...
With 2005 nearly done, it's interesting to look at the lessons learned and insights gained in customer relationships overall and CRM's response to them specifically. A seismic shift is happening in CRM today. Foremost of these is the shift from transactions to trust -- and if your pipeline has been ...
A silent stealth war is going on between best-of-breed vendors for position in the Google AdWords column of searches on keyword searches, and a strategy on the part of larger best-of-breed vendors of completing dominating their smaller best-of-breed counterparts in AdWord spending alone. This war fo...
Since the end of the U.S. presidential campaign, the issue of outsourcing has ceased to be daily fodder for television news outlets. But it remains an issue that many American corporations struggle with on a daily basis. Aside from controversy surrounding the loss of American jobs, companies must d...
There's a dividing line emerging in marketing today, and it doesn't have anything to do with the size of a marketing budget, the amount of CRM or channel management software installed, the size of the company or its long-standing reputation. In fact all these things don't matter nearly as much as a...
Ask any salesperson what they never have enough of, and leads will always be at the top of the list. The traditional forms of creating leads including advertising, direct mail, webinars, events and tradeshows, and even cold calling aren't delivering enough leads to create consistently strong pipeli...
Mass merchandisers are redefining what's needed to launch a product through indirect channels, and the fact that bargain-hunting prospects for many products use the high-priced channels to do research and buy online anyway is making Web product introductions a path to greater profits for manufacture...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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Silent Churn Is the Biggest Customer Support Risk
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Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
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The End of ‘Spray and Pray’ Email Marketing
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Adobe Positions Itself as the AI Control Layer for CX
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AI Is Forcing Companies to Rethink Employee Experience
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How AI Is Changing Sales Teams Without Replacing Reps
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Workbooks Takes On CRM Giants With Plain-English AI
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