Today's organizations increasingly experience the creep from the general tracking of customer contacts and responses by CRM to the general tracking of marketing activities and their returns by the CFO. Marketers have to look at the bigger picture, at their contribution to the entire enterprise, rat...
According to the American Bankers Association, the average consumer has two accounts with any one bank. One is typically a checking account, and with the plethora of free checking options available today, that one hardly counts. It's not profitable. Relationship banking is the carrot, not the stick,...
As one of the primary functional prongs in CRM, the marketing department should use coordinated customer data to advance the sophistication, even the science, of its practices. Eastman Kodak, Rochester, N.Y., drew customer awareness, perception, satisfaction and purchase information from decades of...
In good times marketing and sales get all the credit for increases in sales and profits, but in bad times, IT gets the brunt of the cost-cutting pressure. What have been missing are truer measures of Return on Investment (ROI) for companies adopting customer-facing strategies. What's really needed ...
In the economic clouds of recent years, marketers discovered a silver lining in multichannel marketing. Numerous reports and case studies showed that online marketing of big-ticket items such as automobiles improved offline purchases. In recent research, MSN and research partners the Advertising Res...
Interactive marketing has come a long way. In 2005 it will appear more often not only on the big screen -- the computer screen, that is -- but on the little screen of the mobile phone as well. With a cell phone the constant companion to more than 170 million Americans, there's a lot of potential. A ...
Since the end of the U.S. presidential campaign, the issue of outsourcing has ceased to be daily fodder for television news outlets. But it remains an issue that many American corporations struggle with on a daily basis. Aside from controversy surrounding the loss of American jobs, companies must d...
Online ad spending is poised to grow by as much as 30 percent in 2005, according to recent surveys conducted by Deutsche Bank in conjunction with MediaPost. Online advertising is beginning once again to garner large venture capital dollars. The growing Internet ad market promises to be a US$10 billi...
East Coast grocer Stop & Shop has introduced shopping carts that give consumers Internet accessibility at their fingertips. The smart carts, from IBM and Cuesol of Quincy, Massachusetts, feature on-board IBM touchscreen computers that double as personal assistants when the laser scanner on the c...
US Airways and United Airlines are already under bankruptcy protection, and Delta Air Lines is skating dangerously close. Consumer members of frequent-flier programs are not considered creditors, but to many, they might as well be. "Consumers are absolutely, unquestionably concerned, and anyone who ...
The Oracle-PeopleSoft controversy has caused a ripple -- or perhaps a wave -- that has not yet reached the shore of software development, but it carries implications for many software firms. Although Oracle's hostile takeover of PeopleSoft is by no means a done deal, the very possibility signals a s...
Internet automotive marketing services company Autobytel today announced that it has signed an agreement to provide a national online customer referral program for the Asbury Automotive Group, the fourth-largest auto retailer in the nation. The agreement, which encompasses all 139 of Asbury's franch...
Sales and marketing departments are under increasing pressure to produce stellar results while creating cost and process efficiencies. That pressure, along with a desire to cultivate and retain business, has fed demand for a multitude of CRM solutions. If you can fully understand your customers and ...
It's an age-old slogan for companies: "We value your business." Thanks to customer relationship management (CRM) systems, many enterprises now can place a highly specific value on the worth of each customer's business. Like it or not, CRM systems allow companies to identify customer segments, or "ti...
The dynamic duo of IBM and PeopleSoft has launched an initiative that the two companies say will expand their existing alliance, allowing them to focus more sharply on small and mid-size businesses (SMBs) worldwide. The alliance calls for joint hardware and software development of vertical applicati...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Workbooks Takes On CRM Giants With Plain-English AI
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