Moxie Software recently released two separate, albeit highly complementary, CRM self-service applications. One is a revamped version of its self-service application called "Knowledge Spaces." Enhancements allow users to "widgetize" pieces of the application and embed just those portions on a website...
About five years ago, CRM analyst and author Paul Greenberg set out to develop a definition for social CRM, or CRM 2.0, as some called it at the time. It was this: "Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, ...
More companies than ever are seeking to understand project accounting costs as they realize that knowledge of this data impacts their bottom line and exposes areas where costs can be cut and profits can be made. By understanding project accounting costs, companies can discover financial problems wit...
It's over, Dreamforce that is, and I have gotten some needed sleep on the flight back to Boston. As I contemplate Dreamforce 2012 and its meaning, I have three observations. First, it was what I expected it to be. If you refer back to my post just before the show opened my expectations were more tha...
Discover Bank is refunding approximately $200 million to more than 3.5 million customers under a joint enforcement action by the Federal Deposit Insurance Corp. and the Consumer Finance Protection Bureau. Discover will also pay a $14 million civil money penalty, with half going to the U.S. Treasury ...
Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to...
To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them us...
The CRM industry is used to getting a jolt every year from Dreamforce, Salesforce.com's annual mega-event. Each year, the number of attendees swells -- this year, it's more than 70,000 -- and that makes CEO Marc Benioff's bacchanal the epicenter of the CRM industry for a week. That give Salesfor...
As you read this, Dreamforce 2012 is underway and Marc Benioff is giving his keynote presentation. I've been in San Francisco since Monday and have watched the city -- especially near the Moscone Center -- swell like a pumpkin on a vine in late summer. If Salesforce's 70,000 registered attendees do...
Without a doubt, mobile CRM has become a must-have deployment in the B2C world. Expect that trend to move into the B2B community for similar reasons: The devices are becoming ever more equipped to serve multiple needs, and their uses can soothe a lot of pain points. B2B, more so than B2C, is highly ...
Aprimo has released its second app for Salesforce.com's AppExchange, called "Aprimo Service to Sales." It is an inbound marketing app with real-time interactive features. The first Aprimo app destined for the AppExchange was released in 2010. The newer app, however, is written on a different code b...
With Salesforce.com's Dreamforce 2012 conference ready to kick off next week, there is little doubt the company has several new products ready to debut. Just in case, though, CEO Marc Benioff made sure the CRM world would be primed for the news. In a wide-ranging interview with TechCrunch founder M...
I made a decision this week that pleased me and will drive some of my thinking about the CRM business well into next year. I opened up a contest called the WizKids Award. That might not seem like much and it might seem self-serving for me to write about it but maybe there's more. WizKids is an infor...
Want to extend your company's CRM presence in the mobile world easily and effortlessly? Vendors are lining up to help -- at least with the first part of that sentence. Sales, service and marketing are all categories in which vendors are actively rolling out products aimed at the mobile space. Whethe...
Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced with mobile, social and email marketing capabilities, as well as new smart task automation functionality. The focus is on contemporary trends of interest to SMBs, said Brandon Balsley,...
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