Amid federal downsizing and cost-cutting to curb fraud and waste, U.S. businesses face new hurdles in securing government contracts. TechnoMile’s latest product, WinIt, uses AI to help contractors boost productivity, streamline collaboration, and quickly identify and qualify opportunities to drive revenue growth.
The new platform helps government contractors solve multiple pain points by integrating public and internal data for insights, managing contracts efficiently, and reducing risk across the sales lifecycle. It targets small and medium-sized businesses with its Notices IQ feature, which helps manage task orders — a crucial requirement in federal contracting for SMBs.
WinIt uses AI to provide pipeline, competitive, and partner analysis on a large scale. It helps businesses focus on both federal and commercial contract opportunities, according to TechnoMile COO Mick Fox.
“It is designed as a stepping stone for growing companies. As businesses expand, they can easily transition to TechnoMile’s more comprehensive growth product, which larger enterprise customers use,” Fox told CRM Buyer.
Solving Growth Challenges for Small Contractors
Small businesses tend to be entrepreneurial, Fox noted. They want to grow. One of their biggest challenges is identifying opportunities and partners to pursue new connections.
“It’s one thing to identify opportunities; it’s another thing to pursue and win those opportunities properly,” he said. “We address those business processes.”
From an IT perspective, a handful of products that attempt to do this are little more than online spreadsheets. They only offer a limited connection to some of these existing databases.
Fox added, “Writing AI prompts alone doesn’t solve the pipeline and capture management problems these companies face.”
Another central pain point small businesses face is dealing with task orders, which much of the government contracting space relies on.
“There’s no truly effective tool out there that helps them discover these task orders, get all these task orders, triage the task orders, and overall manage them,” said Fox.
AI for Forecasting and Opportunity Prioritization
Government contractors need to prioritize to be successful. They must know current and potential new customers’ needs, and understanding their buying tendencies is crucial.
“It’s not rocket science, but go find me a company out there that has the organization of the government inside the CRM tool. Who has the largest database of contacts already in the tool to help figure out who you should target and whom you should be calling in the tool,” he expounded.
TechnoMile brings this and all related historical knowledge of what has happened to its toolset. Fox listed a litany of questions government contractors need to answer internally to grow their customer base: Are they holding new contracts? How are they organized? Who are the key contacts inside? What type of contracts are they not canceling? Where should I be pursuing?
“We have forecasts to bring in all sorts of forward-leaning statements about the leadership of these organizations,” Fox offered.
Now more than ever, growing businesses need to prioritize understanding their customers and their challenges, knowing who they are and whom to contact.
“Our tool puts that all into one place,” he added. “It is a turnkey solution.”
Streamlined Onboarding With Built-In Security
A key benefit built into WinIt is its more rigorous security. Unlike other cloud-based solutions, each user connects to a separate platform instance. This takes cloud-based security to a new level, suggested Fox.
Easier adoption is also an essential benefit. TechnoMile learned from the experiences of its previous customers using its earlier products. Larger enterprises have the internal bandwidth to overcome software configuration and learning curves for all the bundled platform tools.
He agreed that small businesses often don’t have that luxury. Users can activate the cloud delivery access and start using it. It arrives pre-configured to meet small business requirements.
If the customer wants to configure it, that is an option. However, most of his customers like using the platform’s tools right out of the box because they benefit from using proven processes and features that other companies have used.
“We’ve removed as much complexity as possible to make it intuitive for users,” Fox said.
TechnoMile also has tutorials on using WinIt. Still, Fox argued that competitors wrongly compare their products to his, saying they are too complex for small businesses.
“We’ve paid attention to that. So that’s why, with WinIt, no, that’s not a true statement,” he countered. “We’ve made the user experience and interface as simple as possible.”
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