Spotlight Features

A special congressional panel is facing a deadline of Nov. 23 to propose more than a trillion dollars in federal budget reductions over 10 years. If the panel fails, an automatic budget-cutting mechanism will take effect. Either way, the U.S. government will be launching a major austerity program th...

The big number always seems to be there. The big number is the amount of money the U.S. federal government invests in information technology. In constant dollars, that number has hovered slightly above or slightly below $80 billion per year since 2007, according to TechAmerica. That funding level is...

Of the nearly 6 million people who consider home their primary place of work, 2.8 million -- slightly more than 2 percent of the population -- are employed by someone else, not "self-employed," according to the U.S. Census Bureau. When accounting for those working at least one day from home, the Te...

The online shopping cart has become as much of a wish list as anything, giving consumers a place to store, compare, consider and dream about potential purchases. E-tailers, however, would like to see those potential purchases become actual ones, and they're coming up with increasingly sophisticated ...

The U.S. government's $642-million program to encourage the use of electronic health records through federally created Regional Extension Centers will involve a two-tiered effort featuring customer relationship management technology. The REC program is one of several federal initiatives promoting el...

In an economy where automobiles are essential, information about car performance and cost is readily available. With a few computer keystrokes a prospective buyer shopping the "previously owned" car market can trace the history of a vehicle through multiple owners and across state lines. Now there i...

A typical physician's office features several common elements: a reception area, a stack of outdated magazines, and shelves of slim file folders holding hundreds of paper medical records. The U.S. government is hoping to change one of those elements with a major initiative designed to convert all pa...

The U.S. healthcare sector is about to embark on a multibillion dollar information technology investment program to provide electronic medical records for tens of millions of patients. Doctors will receive as much as $44,000 each to implement an electronic health record system, and hospitals will re...

When politicians are campaigning, voters get close attention as prospective buyers and customers. After they take office, however, and are charged with actually running a government, how often do the elected officials maintain a real customer orientation to the voters? In Georgia, Gov. Sonny Purdue ...

The first point of contact between a business and its customers is increasingly a website, not a phone call or an in-person store visit. For government agencies, where store-like "walk-in" access is either difficult or unavailable -- especially at the national level -- improving customer contact t...

There's been much ado about social media as the latest, greatest customer service tool -- but all that ado does little to help a corporation steer the conversation around perils and toward profits. So, buzz aside, where is the leverage in a set of tools that is seemingly all talk and little substanc...

While telecom operators provide a means for improved interpersonal communications, the operators themselves still have a long way to go to make communications with their customers more personal.

A good CRM system can prove invaluable to a small business trying to achieve its business goals. Once that growth starts to occur, though, a small business needs to consider how the CRM tool will scale to meet the new demand. A small business is ready to think about scaling up if its processes are b...

While telecom operators willingly spend hundreds of millions to upgrade facilities, it is not at all clear that these investments, with long-term paybacks, are the right ones to meet customer demand. In contrast, investment in a CRM tool such as predictive analytics is very modest but generates payb...

As the population ages, financial institutions and other service providers will have to learn to adapt their marketing approaches to appeal to a sector that has high disposable income and substantial spending power. In some cases, they will also have physical limitations that will impede online acti...