Enterprise Apps

The joint platform will target B2C and B2B firms in retail, telecommunications and resources. "Personalized experiences for customers across all aspects of their interaction with a company are a big challenge for many companies," said Nucleus Research analyst Rebecca Wettemann.

Salesforce is a large and well-disciplined development company. It's pretty good at marketing too. It continues to innovate in all product areas, from core platform to applications, and the one criticism I'd make is that it's information overload at times. Lately Salesforce has made a big deal of ad...

I spent last week at Oracle's customer event, OpenWorld 2017, in San Francisco. When I wasn't drinking from an information fire hose, it was alternately fascinating and exhausting. There were major announcements in database, blockchain, artificial intelligence, cybersecurity, and other stuff I'm ass...

Bpm'online has introduced software update 7.11 for its intelligent customer relationship management and business process management platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive ...

AppDirect on Tuesday announced new products and functionality for its Cloud Commerce Platform. The new tools, AppReseller and Cloud Management Suite, enable software vendors to launch reseller partner programs quickly. Software as a Service providers can use the new capabilities to help their smal...

When Salesforce unveiled sales forecasting with its AI tool, Einstein, my immediate reaction was that it should have tried something easier -- like solving global warming. A sales forecast that bears some resemblance to reality has been a grail quest for all of us for many years, and Salesforce is n...

Social sales and marketing software provider Nimble and cloud services consultant NeoCloud on Thursday announced a partnership to deliver a simple, affordable contact management and CRM package for Microsoft Office 365 and GSuite users. NeoCloud has agreed to bundle Nimble CRM into all of its Office...

Oracle showed some very good numbers in its latest earnings announcement. As it begins its second year of aggressive cloud promotion, the company overall is showing significant year-over-year improvements, thanks to its turn to cloud infrastructure, applications and platforms. Yet when read right, t...

Insite Software's new InsiteCommerce Mobile App is the first fully configurable white label mobile app built for leading manufacturers and distributors, the company said. The app supports everyone involved in the B2B e-commerce experience, Insite said -- from customers to channel partners, to field ...

InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with A...

Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to mak...

Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we've been content with scanning documents and analyzing them with optical character ...

Nimble has partnered with CircleBack, which offers an AI-powered contact capture and cleaning tool that updates contacts and scans business cards automatically. The CircleBack tool captures email signatures in Gmail and G Suite in real time, automatically adding new contacts to a user's list. The to...

Oracle will announce its Q1 revenue and profit numbers after market close on Wednesday. There's more than a little excitement about what might be revealed, specifically if the company can continue its rise, thanks to its cloud products. The anticipated answer is yes, for a number of reasons, but the...