CRM

INSIGHTS

Sustainable CRM

There was an interesting article about airlines in The New York Times last week, "When Flying 720 Miles Takes 12 Hours," but the subtext was all about CRM, or at least where CRM has to go. If you know me at all, you know I closely attend to macroeconomics and energy issues, and they are all over th...

Imagine walking into a department store on a Wednesday morning and spotting a pair of shoes you feel that you must acquire, or life will have no meaning. You excitedly ask the sales rep if you can try on a pair in your size and she says, "Sure, why don't you come back on Friday?" That deflating expe...

I just wrote a note to a friend of mine thanking him for his participation at a conference I recently helped organize. It was a thank you note, and he's a CRM industry influencer; I won't divulge names, because it's not important to my point, nor do I want to seen like too much of a suck-up. In any ...

INSIGHTS

Spring Renewal

I read Chaucer's Canterbury Tales in college, and now every April brings me back to the opening verses about springtime and renewal. This April was especially memorable in our industry, and as the month has just passed I wanted to take a moment to discuss some of the things I witnessed. Mostly, for...

Small CRM players have a chance to get their names out in the market if they win top spot at the second annual CRM Idol competition, which kicked off Monday. Hopefuls have until 6 p.m. Pacific time on May 25 to file their submissions. Contestants will be assigned a mentor to help them prepare the b...

ENTERPRISE SOFTWARE REPORT

Social Dynamx Turns CSRs Into Rock Stars

Social Dynamx has just launched a new enterprise-class social customer care platform that will allow customer support and community management teams to identify, prioritize and handle millions of one-on-one customer social media conversations daily. As a subscription-based platform, it is designed t...

PRODUCT PROFILE

SugarCRM 6.5 Adds Just a Touch of Sweetener

SugarCRM has just debuted a controlled release of version 6.5 of its flagship open source CRM offering. In many ways, the release is an iterative change -- it does not represent the same major shift in functionality and user interface as version 6 did, when it was launched in 2010. In one key way,...

CRM is not a small market. Nor is it a niche sequestered away in a corner of the larger CRM market. CRM is a $13.045 billion industry in 2012, and it will grow to $16.694 billion in 2015, according to Gartner. No matter how you look at things, that's a lot of money. With a projected growth of near...

Salesforce.com has unveiled a new series of cloud computing initiatives for the government user base -- a highly lucrative niche for tech vendors, especially those that can present their products in a budget-friendly light. The new offerings, bundled under the name "Government Cloud," include a dedi...

INSIGHTS

Oracle's Big Pivot Point

This might be the year we look on in hindsight as the time Oracle got its groove back. It is well known that CEO Larry Ellison thinks in 10-year cycles and about how the industry seems to morph like a caterpillar about every decade. He's not the only one. Marc Benioff, CEO of Salesforce.com, has ...

PRODUCT PROFILE

Kana Bridges CRM-Social Listening Gap

Kana Software has introduced a new service experience platform that combines CRM functionality with BPM, knowledge management, analytics and social listening. The application is in fact the culmination of a few years' of effort by Kana to integrate these closely related feature sets, said Ajay Khann...

EXPERT ADVICE

Customization on the Cutting Edge

Every day, I meet retailers who are eager to learn how they can add a co-creation, customization, or personalization feature (collectively "Customization" with a capital 'C') to their existing offerings. They often start the conversation off with an overview of their current products and quickly mov...

"You can't get there from here." That's the classic gag about New Englanders giving road directions -- that somehow, the route that needs to be taken is so convoluted and confusing that there's no way to negotiate between two points on the surface of the Earth. Logically, we know that's not true. Yo...

INSIGHTS

When It Pays to Start With Mobile

CRM vendors that have wondered about the necessity of porting their applications to the small screen should take note of last week's acquisition of Instagram by Facebook. Instagram is the tip of a big iceberg and is perhaps a signal of yet another disruption in a disruption-prone industry. It repr...

PRODUCT PROFILE

Sage Launches Mobile Payments Portal

Sage is getting ready to enhance its mobile payments offerings. Next month, the company will roll out Sage Exchange.com, an interface for Sage Exchange, which it introduced two years ago. The rollout of Sage Exchange.com will considerably enhance what Sage Exchange offers customers, said Greg Hamm...

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