CRM

"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electr...

American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularl...

The Salesforce people whom I speak with are all heads down and breathing hard in the big push to Dreamforce. In other words, things are normal for this part of the cycle. The big questions for each show are, "What will the vendor emphasize this time?" and "Will that be a tone set for the industry fo...

Both B2B and B2C vendors have been back on their heels for many years because of the improved access to information allowed by the Internet. Unfortunately, conventional marketing approaches tread the same rut marketing was in before automation.

If you want to boost sales performance, "there are a few things to think about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you trying to drive? When you're talking about sales performance, you're talking about a lot of things. You need to think about the metrics and the tools you ...

SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and th...

During the same week it was sued by irate investors over progress moving its customer base to the cloud, Oracle protested a procurement process for the Joint Enterprise Defense Infrastructure. The lawsuit will take a long time to resolve, and it's difficult to see how the plaintiffs can prove their ...

A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more, and this week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since h...

There are many interpretations of Salesforce's elevation of Keith Block to serve as co-CEO with Marc Benioff. Block has been the company's vice chairman and president for several years, and the elevation simply could be a recognition of the obvious -- he's been doing the job without the title for a ...

The ability to collect massive amounts of data represented a huge leap forward in customer service and communication when customer relationship management first hit the market as a marketing, sales and data management tool. However, CRMs aren't a holy grail. Data management is one thing. Using data ...

Freshworks has secured $100 million in funding from Accel and Sequoia Capital India with the participation of CapitalG. That brings the total amount of capital raised since the firm's 2010 launch to $250 million. CapitalG, Sequoia and Access all participated in previous rounds of funding.

CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care ...

The FIRE methodology is designed to unite and simplify the goals of sales and marketing teams. FIRE stands for Fit, Intent, Recency, and Engagement.

A confusing dynamic has emerged in the software industry caused by the inexorable shift to the cloud. Even before you can get into the analysis, though, you need to identify which cloud(s) you're thinking about -- e.g., infrastructure, apps, platform.