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Results 61-80 of 1128 for Denis Pombriant
INSIGHTS

This Year in CRM

It's okay to give ourselves kudos for CRM's resiliency over the course of the pandemic. We did a heck of a job keeping most of the balls in the air ...

INSIGHTS

The Great Sales Methodology Debate, Solved

For most of my professional life before I became an analyst, I was a sales rep, and my forte was software. Back in the mini-computer era nothing was easier, and then harder, than selling software ...

OPINION

The Dilithium Crystals Might Be Melting

For those born after the mini-computer era (co-terminus with the original Star Trek), dilithium is the fuel used to power a warp core propulsion system needed for interstellar travel ...

Zoho’s Surround Strategy

I've been on and off trying to get a handle on Zoho for a long time, feeling that calling it an SMB solution didn't do it justice, but I was stumped. The company provides roughly 50 apps and more services and widgets in a product set that culminates in Zoho One -- which Zoho bills as "The Operating System for Business." ...

INSIGHTS

Fixing Customer Service Will Require Better Tech

This is not good ...

OPINION

The Global Information Network

Let's start a new meme/hashtag/acronym: Global Information Network, or GIN. I know there's double entendre here, but we're entitled to have a modicum of fun in life, no? ...

INSIGHTS

CRM’s Levels of Abstraction

I was doing research when I found a suitable definition of levels of abstraction. Honestly, it's a topic most of us know intuitively without ever fully defining it, like rain. Rain is water droplets that fall from the sky but few of us think about how and why clouds form and weather fronts move. We just know rain, also snow, and when pressed we bother tracking weather movements to see if a planned outdoor activity makes sense. But I wouldn't say that's understanding rain...

Dreamforce Observations

Dreamforce saw Salesforce continuing to build out a product offering that, in some ways, defies description ...

INSIGHTS

Salesforce Is No Longer Just a CRM Company

Dreamforce happens this week, emanating from San Francisco and reaching out to the world via the global cloud computing network Salesforce helped to create. With that, this may be the last time to say with all sincerity that Salesforce is a CRM company ...

ANALYSIS

Where Does Oracle Go From Here?

I try not to write too much about earnings because I'm an analyst more focused on how things work -- or don't -- than I am on how much money a company makes. That's largely because I got into the CRM space before companies made money on it. In later market stages, products work, and the interest is in how predictable the company's earnings are ...

ANALYSIS

Making Sales Safe for Process

As a system of record, Salesforce, as well as just about every other SFA vendor, has stayed scrupulously neutral in the sales process debate of the last couple of decades. That is now changing, sort of ...

INSIGHTS

Next Normal, Too Soon?

We are all trying to make sense of the new world we inherited from Covid. But it isn't just the pandemic that's shifting society; other macro events like what to do about the unfolding climate disaster (fix it, but how?) add an important dimension and all of it influences the direction of CRM for the foreseeable future ...

ANALYSIS

Sales Cycles and the Slacking of Salesforce

With the recent completion of the Slack acquisition, Salesforce can look forward to improving the quality of the customer-facing business processes that it supports with more and better collaboration ...

INSIGHTS

CRM’s Virtuous Circle

There's a virtuous circle pattern being drawn in society by CRM and it's been ongoing for many years already ...

INSIGHTS

Salesforce Season

It looks like we're ending Salesforce Season. This is a new idea for me, and I think there may be two seasons in a year -- the one we're finishing and one that happens just before Dreamforce. Roughly speaking, these seasons happen when the company disgorges a raft of new technologies both to update existing products and to bring forth new ones ...

INSIGHTS

Working From Wherever

It's time to call it. We're through the looking glass and work is fundamentally changing. I had been thinking that once the pandemic was sufficiently behind us, we'd see people flocking back to the office and that would be that ...

ANALYSIS

Grinding Data Into Information

Not too long ago, commerce executives worried about how to make their digital systems as good as in-person interaction. They had reason to worry, too ...

INSIGHTS

Next Step in the Birth of an IT Utility

I have that same feeling I had when I started my career in the mini-computer era because what was old is becoming new again ...

INSIGHTS

Have Consumers Changed Character for Keeps? Not So Fast

Various CRM vendors have been issuing interesting survey results from the pandemic that purport to show the "new normal" in full flower. Salesforce did so recently, and now Oracle is getting into the act. ...

INSIGHTS

A Raft of New Information Muddles CRM’s Future

The big questions about reopening the global economy and what new moves portend are coming in for analysis. The results, if you try to munge it all together, are frankly mud ...

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