The New New Force

You could be forgiven if you thought was done with announcements if you attended the soiree in New York last week, but if you thought that you’d also be wrong. Kendal Collins, CMO of Salesforce, told me that there will be another announcement on April 27 in San Francisco, and according to Collins, “This will be big.”

That in itself is not much news because it appears Salesforce only has trouble doing “small.”

There is a bit more, though. For this announcement event, the company will be opening registration on its site in the next day or so, and it will be leaking the name of the product but no other details. So look for “” as a new product on their site with no other defining formation.

Looks like Salesforce has been bit by the Apple announcement bug. It reminds me of the Geneva Convention, but all we’re getting is name, no rank or serial number. It’s a good way to generate buzz and some free marketing.

If I had to guess, I would reason that CRM applications and the platform have seen quite a bit of attention in the last few months and the development side of the house might be feeling some neglect. I dunno, but I am thinking that the late-April new, new force will have something to do with development. Maybe Chatter for the development community? Who knows? There, I started a rumor.

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