A lot of time and treasure has already been spent on "going digital" with no clear understanding of what that should mean. But going digital should, at least in part, mean taking full responsibility for turning a business' mountain of customer data into usable information that advances the company mission...
IT has not been simply about data processing for a long time. Recent data breaches show the increasing importance of things like encryption, automated database management, and taking security measures to safeguard vital data. All of that is necessary overhead that must be supported by CPU cycles. Th...
Various CRM vendors have been issuing interesting survey results from the pandemic that purport to show the "new normal" in full flower. Salesforce did so recently, and now Oracle is getting into the act. While the data generated from these and many other surveys is interesting, and drives much disc...
Last month's ruling by the Supreme Court in Google LLC v. Oracle America Inc. ended 10 years of tortuous litigation. While the Court definitively addressed the dispute between the two high tech giants, it put aside answering one critical infringement factor. Still, the ruling appeared to reduce th...
I've been writing about the importance of platform as a tool and as a strategy for a while -- and not only with regard to Salesforce. I'd say most CRM vendors have a platform story; others like Oracle and Zoho come up as examples all the time. The difference with Salesforce is that it's looking bey...
In the old days you could identify weak spots in your business and purchase software systems designed to eliminate or at least to significantly reduce those liabilities. Performing an ROI analysis usually consisted of two parts: a before study to determine the business' steady state; and a post impl...
There is budding optimism about the future. COVID-19 cases and deaths are in decline, financial indicators are decent and trending up, and forecasters are predicting a booming economy. This involves a lot of buying and selling at both the business-to-business and business-to-consumer ends of the spe...
Salesforce has made it official, coming back to the office will be a fluid thing -- and why not? The company has arguably done more in the last year to build systems such as Salesforce Anywhere and Work.com that enable workers -- at least a kind of knowledge worker -- to work from anywhere. Think of...
Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of the 20th century tech era, rising from a startup in the database wars and becoming the sole surviving independent database company. But at some point, success leveled out its rise and it b...
If you step back and look at what the tech sector has demonstrated to us through COVID, you can feel impressed. Early in the crisis vendors like Salesforce and Zoho began offering their products for free, or at low cost, to companies and end users suddenly faced with working at home. Oracle, Salesfo...
Oracle learned a lot from its customers and plowed its findings back into its core product just as others were getting restless and seeking alternatives. Oracle is now calling its product a "converged database" to help with differentiation by highlighting that many businesses don't often only focus ...
Maintaining and increasing research and development spending in the COVID-19 era is critical for high technology vendors to deliver new solutions and services, continue to innovate, and position their businesses to rebound from the negative effects of the global pandemic. Analysts, financial adviso...
This might be a big year for CRM. I say might because I am not clairvoyant, and humility is on the resolutions list. CRM has gone through five 5-year cycles during the past few decades. That trend feels as old as SaaS at this point, and I think we're going to embark on a new cycle that will take rou...
Three announcements at Dreamforce tell a credible story of the future in which algorithmically driven assistance drives business -- and much more. We've long known that we can't manage what we can't measure, and measurement requires data to deliver real information. These announcements provide an in...
CRM giant Salesforce has signed a definitive agreement to purchase enterprise communications platform Slack. "Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world, said Marc Benioff, Chair and C...
Yes - I'm more likely to buy with flexible payment options.
Sometimes - It depends on the item and terms.
Rarely - I typically prefer paying upfront to avoid debt.
Not at All - My purchase decisions are based on need and budget.
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https://www.crmbuyer.com/story/customer-retention-by-extraordinary-means-is-not-crm-177075.html
Customer Retention by Extraordinary Means Is Not CRM
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https://www.crmbuyer.com/story/social-media-integration-the-new-crm-standard-177061.html
Social Media Integration: The New CRM Standard
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https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
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https://www.crmbuyer.com/story/customer-analytics-now-a-pivotal-piece-of-the-retail-sales-puzzle-177486.html
Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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https://www.crmbuyer.com/story/bridging-the-smb-enterprise-retail-gap-with-gen-ai-177751.html
Bridging the SMB-Enterprise Retail Gap With Gen AI
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https://www.crmbuyer.com/story/subscription-sales-spur-superior-selling-177636.html
Subscription Sales Spur Superior Selling
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https://www.crmbuyer.com/story/the-price-retailers-pay-for-flawed-product-information-177772.html
The Price Retailers Pay for Flawed Product Information
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https://www.crmbuyer.com/story/subscription-commerce-merchants-innovate-amid-rising-churn-rates-177730.html
Subscription Commerce Merchants Innovate Amid Rising Churn Rates
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https://www.crmbuyer.com/story/this-gen-ai-for-crm-boasts-like-having-1000-employees-177046.html
This Gen AI for CRM Boasts ‘Like Having 1,000 Employees’
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