Microsoft did some smart things last week when it announced its Dynamics CRM Online service. Most of the headlines will focus on the teaser rate or introductory pricing of only US$34 per seat-month for 12 months. Until June, users of Oracle CRM On-Demand and Salesforce who switch will have an adde...
There are two types of behavioral analytics. The first kind is "aggregate" analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a pr...
Microsoft Dynamics CRM provides customers with a complete customer service solution, including marketing, service automation and sales capabilities. Microsoft currently offers Microsoft Dynamics CRM 4.0 as either an on-premise option or a partner-hosted version; Microsoft Dynamics CRM Online is a ve...
Among the many announcements that will no doubt be emanating from Salesforce.com's Dreamforce conference next week will be this: TreeHouse Interactive, a SaaS partner relationship management provider, will join AppExchange. When it does, it will provide the first independent PRM offering on the site...
Aplicor has unveiled Cloud Suite 7.0, a beta version of an integrated CRM and ERP offering. Development of the new product, which uses Microsoft Silverlight technology to power its interactive features, was based in part on feedback from the Aplicor EAC collaborative community. The end result is a w...
We all like to say our businesses are "customer-centric." It's the de rigueur thing to say these days, and it's the only smart way to describe yourself to your customer audience. But how many companies really revolve around the customer? Not many, and for realistic reasons. For instance, your busine...
FACT: 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads that follow-up is impossible. And ...
This year, the CRM Evolution event was true to its name. The organization of the show reflected the way thinking about CRM has changed over the years, with a breakdown into three tracks: CRM, Social CRM and Deployment Strategies. Really, the tracks parallel the state of CRM for its users -- or rathe...
Aberdeen research conducted for "B2B TeleServices: The 2009 Buyer's Guide" has shown the end-user value of deploying external, customer-facing teams to source, nurture and convert the most highly qualified leads on behalf of an internal, B2B-focused field sales organization. Additional findings in ...
The revolutionary changes in the buying process mean that the sales process seems to be shrinking while the marketing cycle is growing. How do we then stay engaged and determine when the time is right to strike? We need to get involved early -- when the buying process begins -- by providing educat...
The last two years have been rough for many sales and marketing departments: Head counts have been cut, goals have increased, and the emergence of technology has boosted expectations. Those are recent issues, but the issue that persists is that sales and marketing are still too often working at cros...
Marketing Asset Management is an emerging category of Digital Asset Management technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the ...
CRM systems are on a steep evolutionary slope, but marketing automation is evolving even more rapidly, spurred by a rash of innovative thinking and the SaaS delivery model. With the technology offering so much potential, integrating a crackerjack CRM system and an effective marketing automation solu...
One of the most important ways marketers can differentiate their offerings in today's unique selling environment is by creating a remarkable customer experience. One step toward achieving this goal is to ensure they have a single database that is tightly integrated with their CRM system to capture i...
Sales force automation -- nimble, lightweight and usually mobile -- seems to have little in common with its staid parent, enterprise resource planning. Until you consider this: After years of widespread adoption, SFA has also become mature. Yet the space is not remaining static. There have been chan...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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AI Is Forcing Companies to Rethink Employee Experience
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Workbooks Takes On CRM Giants With Plain-English AI
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