The announcement that Adobe was acquiring Web analytics firm Omniture took many in the marketing industry off guard last month. However, it's less surprising in view of trends that have recently been gaining traction: integration of social media technologies to mainstream platforms; mergers and acqu...
The concept of "the funnel" is a sacred cow in marketing. The basic concept of leads progressing through a series of steps of escalating interaction until they finally make a purchase is intuitive. At the macro level, it is fairly easy to model the funnel and assign labels to each step -- awareness,...
Today's revenue cycle is broken. Sales reps spend half their time cold-calling leads instead of interacting with interested prospects, while marketing invests its shrinking budget on costly programs and prospect lists that yield low conversion rates. The two departments seemingly operate in separate...
This is the marketing resource management world, according to Manticore CEO Jeff Erramouspe: There are the enterprise-oriented types of platforms that can handle robust applications. Their downside is that they require consultants to manage their difficult implementations and dedicated personnel for...
There are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of a...
Today's column is a little different from the usual fare. Beagle Research Group has once again recognized a handful of companies with its annual WizKids award, this time for their innovations in front office computing. The idea behind the award -- and a report that goes with it -- is that innovati...
The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers. Are there marketing automation solutio...
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySp...
PRM has an intriguing business case: It applies the concepts and tools of customer relationship management to the business relationships that also affect a company's customer base. The problem with PRM is that it hasn't caught on -- for myriad reasons, starting with its expense and difficulty in imp...
Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks -- Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in ...
The dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing ...
We all know that simply allowing customers to purchase products and services through your company's Web site isn't enough anymore. Now accustomed to second-generation Web technology, most customers no longer will choose to spend time at self-service sites that can't provide the customized, specific ...
The two biggest dogs in the CRM fight are Salesforce and Oracle. You could debate that, but not with me. Salesforce has had a good run lately with announcements about its platform technology, its community of developers and its new foray into social media and social networking. Oracle has been plowi...
In this heated battle for the consumer dollar, retail marketers are looking to establish a personal and consistent relationship with shoppers through integrated customer loyalty programs that leverage traditional offline and emerging communications channels. Not surprisingly, it can be overwhelming ...
The proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. The use of multiple technologies results in silos of valuable in...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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Silent Churn Is the Biggest Customer Support Risk
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Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
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The End of ‘Spray and Pray’ Email Marketing
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Adobe Positions Itself as the AI Control Layer for CX
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AI Is Forcing Companies to Rethink Employee Experience
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How AI Is Changing Sales Teams Without Replacing Reps
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Workbooks Takes On CRM Giants With Plain-English AI
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