Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, sa...
Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition ...
Let's be honest: Marketing has always been considered a little "soft" in the business world. That may be why CMOs have one of the shortest average tenures -- about two years -- of any corporate board member. Marketing's reputation comes from reporting on metrics like "impressions" and "brand awaren...
Marketing automation is not science. It is a badly coined term that describes the automation of push marketing. The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation is simply software waiting for someone to app...
There is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all ...
At the biggest Salesforce.com event to date, Dreamforce '11, vendors had ample opportunities to strut their stuff. In fact, more than 46,000 people -- many of them very socially engaged -- registered this year. "In less than a decade, Dreamforce has become the largest conference in the enterprise so...
Salesforce.com has been front and center the past couple of weeks, revving up for its Dreamforce '11 cloud computing industry event, running Aug. 30 to Sept. 2 at the Moscone Center in San Francisco. Dreamforce is expected to draw more than 40,000 registered attendees and showcase 1,000 solutions ...
LoopFuse has updated its marketing automation application with functionality that includes new integration for Web form hosting through the popular Wufoo, as well as more support for global users and tighter integration between the inbound marketing features and the CRM app. As always, the goal of t...
A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls ...
One of the goals often cited for implementing CRM is an improvement in customer loyalty. That sounds like a logical objective, and knowing more about your customers and the history of your interactions with them certainly helps you understand how to keep them coming back. Still, there's a long way f...
It's long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads. It increases sales costs and reduce...
For the past few years, many companies have taken advantage of Google AdWords and other pay-per-click platforms to generate sales leads. The barriers to entry are low for these services, making PPC advertising a relatively easy and cost-effective lead-generation strategy for smaller businesses. Popu...
Marketing has become the new hot spot in CRM. During the recession and even before, there was a great flurry of interest in customer service and related things. Consequently, we have seen a lot of attention being paid to customer experience, and much of the social-media-oriented growth in that per...
In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda. The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing th...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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Silent Churn Is the Biggest Customer Support Risk
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Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
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The End of ‘Spray and Pray’ Email Marketing
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Adobe Positions Itself as the AI Control Layer for CX
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AI Is Forcing Companies to Rethink Employee Experience
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How AI Is Changing Sales Teams Without Replacing Reps
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Workbooks Takes On CRM Giants With Plain-English AI
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