"We need more leads!" cries the sales manager. "What happened to the ones we gave you last month?" replies the marketing manager. "Those leads were lousy" retorts the increasingly frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate in many organizations. New r...
What does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably become so ambiguous that it's not unc...
More than one third of the Web analytics market will be upgrading, replacing or deploying systems in the next 12 months which will create new opportunities for application vendors, according to a report released Tuesday by Jupiter Research. A survey of executives found that 12 percent of respondents...
Amdocs has overhauled the functionality in its flagship CRM-billing suite with the release of Amdocs 7 on Tuesday. Providing telcos with support for new convergence technology and services is chief among the new capabilities in the application. The system does not exclude any providers or service of...
One of the benefits from the explosion of sales effectiveness solutions has been the effect on the marketing process. For too long, selling was regarded as a pseudo science while marketing was regarded as an art that needed to be tightly controlled to prevent waste. So it was no surprise to hear d...
SAS has upgraded its marketing automation and marketing optimization applications with new functionality. While not a point release, the upgrades are worth noting because of their inclusion -- for the first time -- of digital marketing. First though, to give the marketing automation and optimizatio...
With last year's successful IPO and two recent acquisitions, Unica has positioned itself to ride the next wave of marketing automation technology development: the emergence -- finally -- of enterprise marketing management. Analyst firms such as Gartner, AMR Research and Forrester have been predictin...
In some ways the buzz about business intelligence analytics, an increasingly common add-on to a smart and established CRM system, resembles the buzz five years or so ago about CRM. Maybe the two don't match up just so, but organizations do have to exercise caution in choosing BI analytics solutions,...
Entellium Asia, the Asian arm of the second generation hosted CRM provider, yesterday announced the set-up of its regional operations in Singapore. The company originally started operations in Kuala Lumpur Malaysia, in May 2000, but closed its sales operation in Asia in 2002 and shifted its corporat...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Workbooks Takes On CRM Giants With Plain-English AI
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