Just weeks after purchasing Neolane, Adobe on Thursday pushed further into marketing automation with the launch of Adobe Social, an application that expands the company's integrations with social networking sites and pretty much gives users a 360-degree view of their customers. Integrated with Flick...
The social media era doesn't mean that more people can communicate than in the past. It means that more customers can communicate faster than ever before -- and customers always communicate more and faster when they're angry. You'd think that this message would have been internalized by the nice peo...
SAS is beefing up its SAS Social Media Analytics application with new features that give users a better handle on their social media effectiveness: improved tracking of past versus present performance, and benchmarks to assess competitors' performance. "A lot of this functionality seems as though it...
There's a slew of CRM applications heading to mobile app format, available at online venues such as Apple's App Store and the Google Apps Marketplace. Social CRM, in particular, is on the vanguard as vendors optimize their applications for mobile use. One example is BatchBlue Software, a company tar...
The first point of contact between a business and its customers is increasingly a website, not a phone call or an in-person store visit. For government agencies, where store-like "walk-in" access is either difficult or unavailable -- especially at the national level -- improving customer contact t...
I have been remiss in not paying enough attention to social media monitoring software. I suppose it's understandable given that social media is at the margin of CRM -- moving to the center, but still in the outer shell -- and monitoring software is somewhere beyond that orbit in the software equiva...
You would think, based on blogosphere chatter, that Starbucks invented Web 2.0. The company's introduction of My Starbucks Idea last month has inspired numerous bloggers -- some who make it their business to follow Web 2.0, some who could care less about the space -- to post about the new site. Basi...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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CX Center Stage at Oracle CloudWorld
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New Sweetwater CEO Amplifies Vision for Music Retail
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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Subscription Sales Spur Superior Selling
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Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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The Price Retailers Pay for Flawed Product Information
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AI Is Already at a Tipping Point
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