In the world of outsourcing 2.0, brand management has become a strategic imperative. Poor brand choices become marketing handicaps...
Salesforce.com's Spring '07 release, specifically the AppSpace product, is being hailed as a quantum leap forward in functionality that will support users in fulfilling their corporate missions. AppSpace, which hasn't been activated as yet, is a new product that provides users with a place to engag...
SugarCRM, a provider of commercial open source CRM software, is expanding its reach to Europe -- an essential step for any small, high growth software company more than a few years old. The company is opening its European headquarters in Dublin, Ireland. Company cofounder Clint Oram will be the gene...
SugarCRM, a provider of open source CRM, has added multi-channel marketing and business analytics functionality to its Sugar Open Source, Sugar Professional and Sugar Enterprise product lines. This development is welcome news to the group of companies that are investigating open source as a viable a...
Unlike in previous years, the big attraction for holiday shoppers in 2006 was neither advertising nor special offers, according to KPMG's newly released annual National Shopping Behavior survey. Rather, 81 percent of consumers surveyed said they shopped at stores that carried the items they were loo...
Like many industry analysts and alumni, I find analytical concepts sexy. Add in creating strategies for serving customers more efficiently while being profitable at it, and the conditions are perfect for the creation of an Accidental Analyst. The analytical side of CRM experienced explosive growth ...
As the online space expands and becomes ever more complex, Web marketers are finding that they have to cherry-pick among the many possible technology marketing channels available to be exploited. Online marketing has evolved from links to banners to search engines. While search engines are by far th...
First it was support for e-mail marketing, then it was a user interface that displayed real time system data -- also known as the "Dashboard." Now the latest must-have feature in on-demand CRM, at least as evidenced by two separate offerings, is paid search. Both NetSuite and Salesforce.com have in...
I was in Chicago for a few days of R&R when Steve Ballmer, CEO of Microsoft, spoke at the Microsoft partner meeting in Boston. As a result, I got news of the company's latest projected delivery dates for its on-demand CRM not from Microsoft, but from Paul Greenberg's blog: "On Demand Means Righ...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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Silent Churn Is the Biggest Customer Support Risk
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Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
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The End of ‘Spray and Pray’ Email Marketing
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https://www.crmbuyer.com/story/adobe-positions-itself-as-the-ai-control-layer-for-cx-180293.html
Adobe Positions Itself as the AI Control Layer for CX
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https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html
AI Is Forcing Companies to Rethink Employee Experience
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How AI Is Changing Sales Teams Without Replacing Reps
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https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
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