Monday Sales CRM is built on the company’s flexible low-code/no-code framework and is a fully customizable tool that can be implemented within minutes...
Zoho Marketing Plus is an attempt to bring things back into focus so that SMBs can do the same things in marketing that larger companies do with more labor. You might call this the second democratization of information
The emergency caused by the novel coronavirus is causing deep structural changes to how we do business. We don't sell or market the way we did before the virus, and it may be some time before we return to that model -- if indeed we ever do. Oracle's strategy centers around the CX Unity Customer Inte...
There are always niche vendors developing new applications around functionality that doesn't quite fit into a defined software category. When the analyst community takes note -- and then decides to give the category a name -- a bona fide trend is established. That is happening to SpringCM -- a Softw...
Not surprisingly, the healthcare and pharmaceutical industries -- and, to a lesser extent, biotech -- are waiting with great interest to see how the health insurance and care plan making its way through Congress will look in its final form. What many probably have not realized is that the companies ...
This is the marketing resource management world, according to Manticore CEO Jeff Erramouspe: There are the enterprise-oriented types of platforms that can handle robust applications. Their downside is that they require consultants to manage their difficult implementations and dedicated personnel for...
M.A. Ketabchi, president, CEO and founder of business process management provider Savvion, might have done just as well focusing on product marketing in his career. From the beginning, he has distinguished Savvion from the competition by concentrating on the one thing potential customers care abou...
It is has been a roller-coaster year for E2open CEO Mark Woodward, mainly because that is how long he has been at the helm of the Software as a Service provider of supply-and-demand chain, procurement, and B2B integration applications. Over the past twelve months at E2open, the erstwhile senior advi...
The universe of enterprise resource planning providers is huge; ditto for open source. The space where twain meet? Not so much. xTuple is an open source ERP provider, and CEO Ned Lilly says there are few fellow travelers on his company's path. In this tanking economy, the company has been leveraging...
Cloud computing is remaking just about every software category -- and project management is no exception. In the on-premise software era, collaboration was limited by the technology of a particular firm, as well as the security requirements of a particular industry. That was then, of course. Now, cl...
If there is any one characteristic of the current economy that stands out, it is that people are just not buying. From billionaires to budget shoppers, frugal is in. Enter Marketo, a startup whose raison d'etre is to get people to buy. Surprisingly -- or not, given its product lineup -- Marketo is d...
Not that long ago, the outsourcing of customer service to home-based agents was a small niche category, viewed as not quite on par with a bricks-and-mortar call center operation. For a number of reasons, that perception is changing -- starting with the lower costs involved and ending with the growin...
Business Intelligence has evolved considerably in the last several years. At one time the domain of PhDs or other highly trained employees, it has become accessible to the masses. Indeed, one of the competitive differentiators among the vendors in the market -- from the huge stack players to the sma...
Before the arrival of sales force automation and marketing campaign software, there were productivity applications. CRM, as we all know, rose from that fundamental platform of email, calendaring, mailing list management and task management. A lot of CRM vendors include productivity in their CRM apps...
PRM has an intriguing business case: It applies the concepts and tools of customer relationship management to the business relationships that also affect a company's customer base. The problem with PRM is that it hasn't caught on -- for myriad reasons, starting with its expense and difficulty in imp...
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Subscription Sales Spur Superior Selling
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AI Is Already at a Tipping Point
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