Companies seeking to organize and centralize customer, account and opportunity information are leveraging sales force automation and customer relationship management tools to provide sales managers with better visibility into internal operations and improve overall sales productivity. Despite the pr...
There are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of a...
The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers. Are there marketing automation solutio...
In an effort to provide needed cohesion across its products and solutions, IBM has unveiled a cloud-based BPM service, tighter alignment with Amazon, better CEP integration, reintroduced a WebSphere private cloud appliance and double-downed on a slew of its industry framework solutions. Under the um...
When poet John Donne wrote, "No man is an island," he suggested that that all human beings are bound by the experiences of others. This timeless notion can also be applied to the business world: "No marketing channel is an island." When online information is examined on a larger scale across several...
The traditional sales pressures of lengthening sales cycles and low quota achievement have only been exacerbated by the recent economic downturn. Many businesses have been forced to cut costs, eliminate waste and often freeze spending. The few organizations that might be looking to spend are increas...
The dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing ...
Society's expectations for more personalized products and services have risen. As a result, vendors need to better understand their customers and prospects in order to remain competitive in the marketplace. One of the best ways for a company to do this is to spend time examining the interactions bet...
The budget cuts and spending freezes resulting from the current economic downturn have reduced the number of legitimate opportunities for sales representatives; therefore, organizations are placing a renewed emphasis on cutting costs and customer retention to combat certain economic realities. In an...
As a result of having little to no visibility into business processes, many companies have turned to the integration capabilities of Business Process Management tools. In the Aberdeen Group benchmark report "BPM and Beyond: The Human Factor of Process Management," Best-in-Class companies are working...
A trigger is a device that automatically executes a response to a certain event. In marketing, triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of facto...
The Federal Reserve Bank has issued new rules that will take effect in 2010, radically changing the way credit card companies treat their customers. Essentially, they are strong protections that regulate interest rates and billing methodologies. For instance, card companies will be prohibited from ...
The economic downturn is top of mind for every organization. Pick up a newspaper or turn on the TV and it's hard to dismiss the facts: Recession looms and nobody knows when or how it will end. As a Research Director in the Customer Management Technology Group at the Aberdeen Group, I'm constantly ge...
The number of diabetes patients and those with the potential for diabetes has grown substantially over the past decade and continues to expand. This trend creates a tremendous demand for innovative care solutions and service models. New service innovations will take advantage of the latest monitorin...
The competitive environment that characterizes today's broadband and value-added services landscape benefits the growth of many digital lifestyle products and services. Consumers are also primary beneficiaries of increased competition among carriers. Case studies reveal that when at least two servic...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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