Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers. While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has mul...
It used to be that your business could provide a basic level of service and your customers would be perfectly happy. Some form of help, delivered at the speed of the business and within the parameters of your company's policies, was usually OK -- and if it wasn't, you could probably get away with...
Last-click attribution assigns the entire value of a conversion to the last campaign the consumer clicked prior to converting. Naturally, last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier i...
It's been a little while since I wrote about the impact of energy costs on business, but just because I have been silent doesn't mean the issue is quiescent -- just the opposite. Demand is stronger than ever and supply is trying to catch up, but it will fail. The result will be higher energy and tra...
It is not hard at all to find an example of a mobile B2C CRM app -- all one has to do is fire up the nearest smartphone. But B2B mobile CRM? That is a qualified yes -- assuming one is willing to limit one's thinking to salesforce automation as a B2B discipline. To be sure, there is a case to be made...
With two new acquisitions, ExactTarget is pushing beyond its original email marketing mission to become a one-stop online marketing and social media shop. The company has acquired Pardot for $95.5 million and iGoDigital for $21 million; it announced both deals last week. ExactTarget paid out $85.5 m...
Lithium Technologies acquired Social Dynamx this week and moved immediately to bring a combined product to market: Lithium Social Web is available now. The two companies offer complementary functionality, which made the acquisition a natural fit, said Rob Tarkoff, CEO of Lithium. "We build communiti...
As a technology journalist, I interact with public relations professionals regularly, to the point where some firms have asked me to speak internally about what journalists are looking for from the companies they cover. Usually, these are straightforward discussions -- journalists want access and th...
I went to Oracle OpenWorld as a guest of Oracle and came away with a variety of observations that I can share. Some of what I saw was under NDA and that will remain undisclosed, though I have to tell you that I did not see any labs or next-generation products beyond what my colleagues saw at the sho...
Showrooming enabled by the proliferation of smartphones has become the bane of brick-and-mortar retailers. Basically, consumers waltz into a local Best Buy or similar big box store, find the product they are thinking of buying and check it out. So far, so good, from the retailer's perspective -- onl...
Is your small business guilty as sin? Many small businesses are committing sales transgressions that hinder success and threaten to condemn them to eternal mediocrity in the market. The root of all these sins lies in a failure to adhere to the "commandment of commitment." To stay on the right path, ...
There are countless of CRM apps for small businesses, Bizness Apps CEO Andrew Gazdecki readily admits. But CRM apps aimed at companies that sell to small businesses? Not so much. Enter Bizness Apps, which has launched Bizness CRM, a Web-based app, as well as native iPhone app, that is aimed precisel...
One of the tricky parts of developing a social CRM strategy is that it requires left-brain and right-brain thinking. The left brain, where more logical and procedural thinking takes place, is comparable to how "traditional" CRM operates, organizing and distributing data based on predetermined proces...
I've been at OpenWorld for two days as I file this, but so far I have little CRM-oriented material. CRM really kicks in on Wednesday when the company focuses on CX -- or customer experience -- the moniker that Oracle has given to much of its CRM focus. CX is good for what Oracle is about and some of...
CRM is a mature software category with a decades-plus history of development and evolution. Still, one important problem remains unsolved: A lot of employees, especially sales staff, just can't be bothered with it. Corporate "solutions" have ranged from bribing to arm-twisting to appeals to corporat...
Price
Trusted brand
Reviews
Personal recommendations
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-voice-agents-crm-workflow-phone.jpg
https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html
Enterprises Are Trading 'Press One' for CRM-Native AI Agents
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-customer-service-multiple-systems.jpg
https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html
AI in Customer Service: Efficiency Gains, Workflows Still Fractured
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/03/frustrated-computer-user-1.jpg
https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html
Silent Churn Is the Biggest Customer Support Risk
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/07/Anthony-Ferry-CEO-Wayvia.jpg
https://www.crmbuyer.com/story/why-googles-universal-cart-means-brands-must-sell-to-ai-not-humans-178630.html
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/05/ai-agents-digital-identity-ecommerce.jpg
https://www.crmbuyer.com/story/who-or-what-just-bought-that-ai-agents-are-rewriting-digital-identity-177643.html
Who or What Just Bought That? AI Agents Are Rewriting Digital Identity
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/revenue-tech-stack-fragmentation-ai-integration.jpg
https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html
Revenue Tech Stack Sprawl Slows AI Adoption
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/07/businessman-computer.jpg
https://www.crmbuyer.com/story/ai-can-grow-smb-revenue-if-it-moves-beyond-the-back-office-178623.html
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/01/AI-enabled-crm-dashboard.jpg
https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
Enter your Username and Password to sign in.
Loading ...
