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E-commerce is now at an all-time high, with global sales figures projected to reach $4.1 trillion in 2020, almost doubling since 2015. While the spectrum of global customers has broadened, however, so has the scope of competition. As the need for customer support grows, there is a golden opportunity...

The idea that CRM products should be priced according to the utility they deliver sounds good, but it raises a lot of questions too. With value pricing, you might expect the cost of CRM to rise and fall as a business gets more or less use and value from its investment, but who gets to determine the ...

The U.S. Federal Trade Commission is making good on a resolution to strengthen its enforcement of security deficiencies occurring in e-commerce transactions. The agency's recent action involving allegations of improper activities by teleconferencing provider Zoom Video Communications is a notable ex...

Clickwrap transaction platforms, which serve to replace electronic signatures, are emerging as a valuable tool to help businesses navigate the increased volume of online transactions. Instead of signing, users click to check a box, or click on a button with a label such as 'I Agree' or 'Accept'. Tha...

The front office is moving out the front door and into the world. Actually, it's exiting via the Internet, the windows and side doors, to form the basis of what will be the 'next normal' or whatever future historians want to call it. For a while, when we were just dabbling with mobility and social m...

CRM giant Salesforce has signed a definitive agreement to purchase enterprise communications platform Slack. "Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world, said Marc Benioff, Chair and C...

Back in Q1 Salesforce threw out its annual plan and did a pretty good imitation of a startup or a jazz band. They developed products like Work.com and Salesforce Anywhere as solutions to the evolving need for systems that would help their customers cope with the pandemic. The products supported both...

It is often said that only a poor workman blames his tools and only an inferior vendor blames the customer for their troubles with a product. But too many user organizations just don't seem to be adopting CRM to the degree that it takes to be successful -- even after more than two decades of trying.

With restaurants and bars closed or at limited capacity, consumers are spending more on groceries than ever before. Online food and beverage sales are forecast to grow by 60 percent in 2020. However, much of how the grocery industry still operates is locked in the norms of the 2000 to 2020 era, with...

Online shoppers face myriad basic obstacles, including not being able to complete a purchase transaction. Research by customer engagement firm goMoxie shows that consumers across all ages, genders, and regions in the U.S. struggle to complete basic tasks on retail websites. Most are more likely to a...

High-performing businesses reach peak commercial performance by reducing friction in customer interactions in the face of a market with increasing complexity. If you look at who's winning, it's the companies that not only embraced digital transformation early, but also made it a core building block ...

The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless shopping that resembles an e-commerce experience. Amenities for redesigned in-store floor space include no-contact kiosks that offer circ...

New commerce research reveals that at least two-thirds of firms using chat apps such as WhatsApp and WeChat see greater commerce gains than competitors that do not.

To survive in this new business reality, it is imperative that remote employees have the skills to succeed while away from their physical offices. How to do that effectively is a multifaceted process. CRM Buyer discussed that journey with Heather Caudill, senior vice president of relationship manage...