Social CRM

Welcome back to the discussion. At the top of my list is the idea of resiliency, which I consider a more practical form of sustainability for business. We are now encountering a wave of sustainability-oriented ideas in the popular culture. Forty miles per gallon is the new 30, someone said, and I ...

There was an interesting article in the January 2012 edition of Vanity Fair, a magazine I've come to enjoy though for many years regarded as another of those things my wife would like more than I would. But VF carries an interesting blend of current events and politics, as well as the glossy pictur...

Zoho has rolled out a major update to its CRM app, completely redesigning the user interface and adding new social and productivity features. It is a massive overhaul, Zoho evangelist Raju Vegesna told CRM Buyer -- one the company plans to extend to other applications throughout its business suite o...

Social media is often held up as the wind sock to gauge how fast the winds of change are blowing. When Google+ gained 25 million users in just six weeks, it was used as evidence that people had become willing to shift the channels and methods they used to communicate at the drop of a hat in our new,...

Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com's functionality has been tightly embedded in the Radian6 feature set, althoug...

I was sitting in the "blogpound" at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and WiFi, when it dawned on me: Despite all the articles, blogs and books dedicated to the social media phenomenon in CRM, we may...

The CRM Idols have been announced. The goal of the contest was to identify the best corporate video developed by an up-and-coming CRM company. In the Americas, the winning firm is Get Satisfaction. In the EMEA region, it is BPMonline. The companies were chosen by popular vote of subject matter exper...

I like the saying, "Our attitude toward life determines life's attitude toward us." It's a nice quote, although it was uttered by John N. Mitchell, a convicted prevaricator who participated in the Watergate conspiracy and ended up in an Alabama prison as a result. Paraphrase it for business and it m...

Salesforce.com has a developed a new tool for companies to help them develop and publish Web pages and landing pages specifically for marketing campaigns. The tool, called "Siteforce," is built on the Force.com platform. It focuses specifically on new technologies that legacy content management syst...

Microsoft is rolling out a service update for Microsoft Dynamics CRM Online for both the partner-hosted and on-premises deployments. The update includes its promised "Activity Feeds," as well as administrative enhancements and stepped-up disaster recovery practices. Microsoft has put Dynamics CRM on...

I am developing an appreciation of the Occupy Wall Street movement that surprises me. You know the news about it and how over the weekend the movement went global. You probably also know that the authorities are not dealing with it effectively. They've been content to watch and wait, hoping that ...

CRM is a business tool. Lke any business tool, its objective is tied to money -- either making more of it through increased sales, or saving it through greater efficiency. Perhaps because CRM is rooted in sales force automation and hard sales, the customer's path through CRM has mirrored the custome...

Last week's doings at HP exposed a lot that few of us ever think about. The basic story is that board member Meg Whitman replaced recently minted CEO Leo Apotheker. The company's stock price has been floundering for a long time, and many people on and off the board had little confidence in the job...

Customer interaction analytics specialist Nexidia has announced a new integration partnership with Teleopti, a provider of strategic workforce management solutions. The aim of the partnership is to enhance agent performance management by linking Nexidia's performance measuring applications with Tele...

One of the great conundrums about CRM is the disconnect between its stated intention and what it's usually really used for. Theoretically, CRM is supposed to help businesses build better and longer-lasting relationships with customers. In actuality, it's usually used to simply manage customer data a...