Enterprise Apps

With consumers' inboxes perpetually filled with clutter, marketers are challenged to find new ways to break through with valuable, targeted messages that their customers actually want to open. The secret could lie in a largely untapped vehicle: transactional emails. The historical open rates of tra...

Business Intelligence has evolved considerably in the last several years. At one time the domain of PhDs or other highly trained employees, it has become accessible to the masses. Indeed, one of the competitive differentiators among the vendors in the market -- from the huge stack players to the sma...

Fidelitone Logistics works with large retailers to manage their inventories and ship consumer goods worldwide. Mike Schoenfeld, an executive VP at Fidelitone, recently gave a group of executives from a venture capital firm a tour of the company's operations. No, the VC model hasn't changed so radica...

RFID has been on a bit of a roller coaster ride. It started with a bang a few years ago, when Wal-Mart and the Department of Defense issued their edicts that all suppliers would need to get on the RFID bandwagon within a set time frame. Well, that deadline has come and gone, and uptake has fallen we...

Recent developments in robotics are promising to reshape supply chain fundamentals. Specifically, robotic devices are improving warehouse operations to a degree unforeseen only a short while ago, by automating a slew of repetitive, difficult and usually monotonous tasks. Applying this technology t...

Zappos, online shoe emporium extraordinaire, has been expanding its line of merchandise in recent years -- offering clothes, watches and other jewelry, and even housewares. For the consumer, the shift has appeared effortless -- just more categories to explore on the Web site. Behind the scenes, thou...

The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers. Are there marketing automation solutio...

Mission-critical IT investments are inherently risky, even with a certified project management professional in place to guide the project. Factors like unrealistic timelines and poor planning can certainly jeopardize project success -- but could these factors be symptoms of a larger issue? Perhaps ...

Tigerpaw Software is a family-owned software company that, 24 years after it was founded, is about to enter a new phase of growth. The company's enterprise CRM, inventory and project management platform has always had a loyal following, in no small part because of the care and attention Tigerpaw lav...

Driven by the housing market landslide and seizure of the global credit markets, economies the world over have slipped into retrenchment and recession. Many organizations are tightening capital and expense budgets, closing locations, shortening hours or reducing staff. Still others are tempted to re...

In an effort to provide needed cohesion across its products and solutions, IBM has unveiled a cloud-based BPM service, tighter alignment with Amazon, better CEP integration, reintroduced a WebSphere private cloud appliance and double-downed on a slew of its industry framework solutions. Under the um...

I wanted to write a piece about the wisdom of crowds for a long time, but I needed a clip from "Monty Python and the Holy Grail" to make it work. After a lot of procrastinating, I went to YouTube, did the hard work of reviewing all of the Python clips and found the right one. There is no limit to...

Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from ...

Several years ago, while selling software in the British telecom market, I met the CMO of a smallish network operator. He described the issues his business was facing, and when I asked him his churn rate, he replied, almost casually, that it was "about normal for our industry: 37 percent." He must ...

Zuora, the on-demand billing service for on-demand companies, is turning 1 year old. Last week, the company announced 100 product improvements with its 2.0 version and said that it had attracted 100 customers in its first year. Why all the attention to this startup? I think what's cool about Zuora...