Enterprise Apps

Predixion Software has introduced Predixion Insight 2.0, the latest version of its collaborative predictive analytics solution. The new release includes enterprise collaboration features, interactive visualizations and automated workflow capabilities, as well as an on-premises version of its predict...

Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, sa...

As customers become more digital, social and mobile, SMBs have significant opportunity to improve customer satisfaction and loyalty through a differentiated customer experience, just like their enterprise competitors. However, those who are unwilling to invest in solutions that embrace the needs of ...

Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition ...

Let's be honest: Marketing has always been considered a little "soft" in the business world. That may be why CMOs have one of the shortest average tenures -- about two years -- of any corporate board member. Marketing's reputation comes from reporting on metrics like "impressions" and "brand awaren...

Half of U.S. companies plan to invest more on IT resources in 2012 than in 2011, according to new research. In fact, 10 percent of the companies surveyed were planning an increase of 10 percent or greater; only one out of 10 planned to decrease spending next year. "Our survey shows that companies vi...

Yesware has gone to market with a new cloud-based email productivity application that is based on the simplest of concepts: Salespeople hate to waste time inputting data into their CRM systems. However, companies need that data salespeople hate to bother with. Ergo, a system that automatically input...

The long-simmering feud between Oracle and Salesforce.com leaped off the back burner into the open Tuesday, when Salesforce CEO Marc Benioff tweeted that Oracle head honcho Larry Ellison had canceled the keynote address that Benioff was scheduled to make Wednesday at OpenWorld, Oracle's annual confe...

Oracle is a big company, and that point gets driven home when you start to go in-depth on their products. At a show like OpenWorld, which is dedicated more or less to touching on every aspect of the business, you can quickly get out of your depth. Since the opening keynote on Sunday, the talk has b...

StayinFront has been offering users mobile functionality for 10 years. However, its apps were not optimized for the latest generation of mobile devices, Ken Arbadji, vice president of North American sales, is quick to acknowledge -- such as the iPhone, iPad and Google Android devices. So, earlier th...

To many, the term "sales executive" conjures up images of five-star dinners and long afternoons on the golf course. But, as I'm sure any sales executive would tell you, the job entails more than simply schmoozing with clients and courting prospects. In reality, sales executives face enormous pressur...

Customer interaction analytics specialist Nexidia has announced a new integration partnership with Teleopti, a provider of strategic workforce management solutions. The aim of the partnership is to enhance agent performance management by linking Nexidia's performance measuring applications with Tele...

Marketing automation is not science. It is a badly coined term that describes the automation of push marketing. The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation is simply software waiting for someone to app...

One of the great conundrums about CRM is the disconnect between its stated intention and what it's usually really used for. Theoretically, CRM is supposed to help businesses build better and longer-lasting relationships with customers. In actuality, it's usually used to simply manage customer data a...

Responsys has beefed up its email marketing, social media, mobile and channel marketing Interact suite with a retargeting application for display ads. Generally speaking, ad retargeting refers to the ad strategy of showing ads to consumers who may have visited a website, lingered over a product or t...