Enterprise Apps

Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate...

SAP on Wednesday unveiled a rapid-deployment solution for marketers. It lets users analyze customer sentiment from social networking sites, communities, wikis, blogs and other sources. Users can combine the information with CRM text data and, if they so choose, business intelligence applications to ...

Oracle has released version 20 of its Oracle CRM On Demand product. It is a major release with significant upgrades to the industry-specific life sciences vertical as well as horizontal functionality, said Anthony Lye, SVP for cloud applications strategy. "We have made improvements and enhancements ...

When Mary-Jane Mehlenbacher left the corporate world to have her daughter, she didn't realize she would be leaving behind network marketing software that worked. Mehlenbacher had decided to form her own home-based network marketing company but couldn't find an appropriate CRM software application th...

When people ask me what I write about, I say "CRM," but I could just as easily say I write about adoption. Adoption failure is the arch-enemy of CRM, the great CRM investment-waster, the adversary to those who want to organize, rationalize and economize their customer data and how it's handled. W...

New mobility and security features are among the areas of focus in Avaya's latest iteration of Avaya IP Office 8.1, its unified communications platform for small and mid-sized enterprises. The company also built out the scale of the application; it is now able to serve 1,000 users in a single locati...

Votigo has debuted a full-fledged social marketing suite that builds around its original core functionality of social promotions. The 6-year-old company is offering a price point that is reasonable for small and medium-sized businesses, as well as functionality that can scale to enterprise level fai...

Salesforce.com experienced a global outage early Tuesday, the second major outage in two weeks for the CRM company. Salesforce.com customers in the company's NA1, NA5, NA6, CS0, CS3, CS1 and CS12 regions lost access starting just before 1 a.m. Pacific time on Tuesday. Access was restored gradually, ...

The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database.

Putting points on the board, "scoring" sales and posting results to beat the competition -- sales teams are the key offensive players at every organization. And not unlike star forwards on the basketball court, they require sufficient tools and training to be successful in this role. Unfortunately, ...

Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, a...

Avaya has added new products and enhanced existing ones in its Customer Experience Interaction Management portfolio. The overarching goal of the changes was to allow users to reach out to customers via any channel the customers chose -- for example, mobile application, social media or phone. Such ac...

About a year ago, I heard a great story on NPR's "Marketplace" that illustrated the concepts of sunk costs and opportunity costs using baseball players as a sample group. While fans marvel at the enormous contracts paid to star players, there are thousands of younger players who toil away in the mi...

I spent most of last week in Boston at the Enterprise 2.0 conference, where I was honored to be the sales and marketing track chairman. Next year it will be called "E2 Social" and will bookend the other conference that has been held in Santa Clara, which will become known as "E2 Innovate." There's...

Several months ago Constant Contact became aware that much of its customer base was intrigued by the daily deal model. However, it also noticed that once those companies actually tried out the model, their enthusiasm for it diminished considerably. "Daily deals just don't work for a lot of companies...