Enterprise Apps

Real-time bidding, or "programmatic buying" as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. Fi...

Delta Air Lines has outfitted its more than 19,000 flight attendants with Windows Phone 8 mobile devices that it expects will further customer service and facilitate on-board transactions. Specifically, the flight attendants are now using Nokia Lumia 820 devices equipped with a Delta-specific applic...

The makers of the Zurmo CRM platform have released a new version of the technology, a refresh focused on third-party app integrations that allow users to streamline their various Web applications with the Zurmo software. Launched on Tuesday, Zurmo 2.2 comes equipped with Google Apps integration, all...

When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 s...

SugarCRM and BroadVision have teamed up to integrate their respective products -- SugarCRM's namesake CRM app and BroadVision's Clearvale enterprise social networking platform -- to give users a fuller view of what is happening in the enterprise, the companies announced this week. This is not a full...

Millennial Media announced on Tuesday that it will acquire competitor Jumptap in a stock transaction worth approximately $225 million. Under the terms of the agreement, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media. The combined company will be able to offer...

As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not ...

Before they contact a prospect, smart salespeople check the CRM system to see what the customer record says. That's what CRM is there for, from a sales perspective: to give sales the background information it needs to have the best chance at closing a sale. However, the picture of the prospect paint...

I've been having so much fun lately that I may have missed something, but let me ask -- have we already reached the end of the customer experience trend? I think CX still has a lot of life in it, but let me play devil's advocate for a moment. "CX" is a nebulous term and idea, and its discussion lead...

Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, "it's re...

After several months in beta, SugarCRM and Colosa have made generally available a new Sugar module that lets users design business process workflows inside SugarCRM. The application, Colosa's flagship BPM and Workflow Suite called ProcessMaker, was launched into beta back in April, but the companies...

If you want glamour, status and prestige within your company, go out and get new customers. If you want to stay in business, specialize in keeping the ones you have happy and loyal. Customer retention isn't flashy, and it doesn't earn extra pats on the back from executives or big promotions -- which...

A subtext to the marketing automation explosion is analytics. Having a CRM system might make you wonder why marketing automation is needed at all, but the reasons boil down to analysis and improved data collection. Let me share some information from a new marketing study. First, the data: We asked m...