Customers

For decades, organizations have been dealing with the challenges of driving better, more effective customer service. Traditional CRM solutions have focused on presenting consolidated customer information, but they still rely heavily on employees to resolve customer issues. This means that the custom...

Dell and Salesforce.com have added another tie that binds -- a service offering Salesforce.com's flagship CRM applications to Dell's SMB customers. Data integration and quality control are among the value-add features Dell is bringing to the table through its integration services division. This ini...

Organizations with the most loyal customers not only measure and monitor employee interactions with customers, but also share that feedback with employees. This creates a closed-feedback loop that allows customer-facing staff members to understand the impact of their interactions on customers, enabl...

Today, loyalty programs come in all shapes and sizes, and they give retailers, financial institutions and hotels opportunities to reward their best customers like never before. New loyalty solutions help track customers' spending trends, including when and how much they are spending. Targeted market...

What is it about customer service that drove three major CRM companies to make announcements about their service products within days of each other last week? Oracle and Salesforce.com each announced new or completed development of functionality, and RightNow said it bought HiveLive, a social netwo...

Making sure that every customer gets the personal touch may be fairly easy for the owner of a neighborhood bakery, but in a mass market of millions, making each customer feel like an individual is a formidable challenge. In the information age, tools like customer relationship management software ma...

Remember the bad old days of customer self-service? Automated systems would present you with five or more different options -- any one of which could lead to five or more other options. With touchtone systems, accidentally pressing the wrong number at a prompt could result in instant death by discon...

Aretha Franklin didn't intend it, but she offered a powerful business lesson when she sang "R.E.S.P.E.C.T -- find out what it means to me." Customer relationship management has evolved into customer experience management, and respect is the biggest part of providing an excellent customer experience....

Imagine this all-too-common scenario: A customer needs to add a new line to his cellphone plan. He's had a number of reception and phone issues, and he will stay with his current company only if offered a very good deal. However, the agent -- unaware of the prolonged dissatisfaction and insensitive ...

Last week, I made the suggestion that we have overdone our reliance on customer experience as a customer intimacy tool -- something that I stand by. The idea of customer experience looms large, and there is no denying its power as a theme in CRM. But if our interpretation of customer experience is...

The last 10 years has brought sea changes to the customer service industry from both operations and technology standpoints. Organizations have moved away from traditional domestic live phone support toward new technologies and business models such as interactive voice response, intelligent scripting...

Last week I was doing some research for a speech, and I remembered something from a weekend stint at a cooking school that I decided to run down. I was trying to make a point about customer experience when it occurred to me that the idea has ancient roots. Hospitality law is a body of law that deal...

One of the key benefits of branded online communities relates to the idea of treating customers as cocreators or codevelopers. With the advent of social networking, companies can further automate and expand their efforts to involve customers in the innovation process. For most companies, innovation ...

Driven by competitive pressure to improve the customer experience, organizations are moving toward an online self-service model that pushes the boundaries of electronic information presentation, or e-presentment. Yet as they embrace this model, new challenges await, including how to ensure customer...

I am hearing from vendors that their on-premise CRM sales in the early part of this year are pretty good. No one has briefed me ahead of their earnings calls, but the results from late last year and Q1 seem to be pretty good. I should probably wait until the numbers for the last quarter come out fr...