Customers

As the population ages, financial institutions and other service providers will have to learn to adapt their marketing approaches to appeal to a sector that has high disposable income and substantial spending power. In some cases, they will also have physical limitations that will impede online acti...

While CRM has always been "social," it's now starting to get "Social" -- in other words, it's starting to tap into the ways customers have seized control of their relationships with the people they buy from through technology, participation and the ability to reach more people -- and more-important ...

Over the last couple of weeks, I have maintained radio silence, hardly blogging as I tried to prepare a manuscript for publication. This piece is not the usual analyst fare with charts and graphs and interpretations. It's a simple book of my writings from the last year and a half. Many things came...

Contact center managers have started to think beyond "service levels," "average talk time" and "wait time." Slowly yet steadily, FCR has found its way into customer operations dashboards. A dual function of customer experience and contact center efficiency, FCR accurately portrays the overall health...

Excellent online customer service may be worth $17.3 billion in 2010, according to a new Ovum survey commissioned by StellaService. That's the round figure for the 10.7 percent premium the report suggests customers are willing to pay for good customer service. The survey was conducted across multipl...

I recently read Tribes by Seth Godin and I think it might hold some clues to the future of CRM. Godin is a business blogger and author of more than a dozen books with titles like Permission Marketing and Purple Cow. He's not about the status quo, he's all over change and leadership like a junkyard...

Throughout the economic downtown, business managers heard virtually every cost-cutting measure, from furlough days to reducing IT investment. As we see shoots of recovery, we are reminded that no company can cost-cut its way to excellence; without some focus on the customer, eventually service start...

Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to thr...

Service is becoming perhaps the most important leg of CRM. It's not just me saying it -- it's many others, including Paul Greenberg, who literally wrote the book on CRM. With the economy in the state it's in, that makes sense; keeping the customers you already have has never been more important. How...

I wasn't sure what the reaction would be to last week's column on customer experience. Maybe I hang around with vendors and other analysts too much, because customer experience is a hot topic among, us and it's generally seen as a good thing. However, judging by last week's mail and some further d...

There's an adage in the CRM industry that every successful CRM implementation is customized in some way. That may not be as much of an absolute as it once was. But, in order to gain a true competitive advantage from CRM, your business needs to find ways to use it differently than your competitors do...

Customer experience reared its head in my life this month. My phone service went out, which was not a catastrophe for me because in addition to the landline, I have a cell and a nifty VoIP line that lets me talk through my computer. Parenthetically, I love my VoIP line because, though I live in th...

With last summer's launch of Avaya Aura and the purchase of Nortel Enterprise Solutions and Nortel Government Solutions in December, Avaya has placed itself squarely in the No. 1 spot for the global enterprise telephony and unified communications, audio conferencing, enterprise messaging and contact...

Credit card issuers must follow new rules of the road as of Monday, but consumers should not view the new protections as a cure-all for their frustrations with plastic. Instead, they should be ever more vigilant as credit issuers roll out new card agreements. They could result in new financial pain ...

Many companies are hesitant to adopt the social media movement because of the uncertainty of negative comments or results. The fact is that negative conversation will happen regardless of whether or not you are engaging in social media, so don't hesitate, just jump on the social media bandwagon and ...