Customers

We're starting to rely more on AI to interpret massive amounts of consumer and third-party data in real time, and to make it relevant. As a result, businesses can create personalized and tailored interactions for their customers at every step of the buying journey.

Customer service is a big deal in e-commerce, as many customers view it as an important factor in their purchasing decisions. Providing a flawless customer experience is integral to optimizing customer retention -- particularly important with ever-lucrative subscription services.

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...

Your new salespeople have very specific expectations of how their workday should flow. These 20-somethings want to sign a contract poolside, then post about it on Instagram -- #workingpoolside, anyone? They want to approve a purchase order on the go as they head to post-work Pilates and pizza. They ...

I don't see how you can operate a modern application development shop without a platform. Many vendors, if not most, offer a platform or platform-like environment, and a new approach to development, called "DevOps," has been percolating in the information technology space.

Customer-centric CEOs are putting their most important stakeholders, customers and employees, at the top of their agendas, and with good reason. Today, no matter what channel customers use to interact with a brand --phone, email, text, chat, online communities -- companies must be able to create pos...

I was speaking to an Oracle executive about some of the company's announcements at OpenWorld, and my impression that the company has changed so much that it is difficult to recognize it from the entity it was just a few years ago.

Google has announced tweaks to its privacy policy following earlier reports that its Google Assistant software was eavesdropping on user conversations. Although it does not retain Assistant audio recordings by default, according to Senior Product Manager Nino Tasca, the company has increased privacy...

Q1 in any business is the toughest for generating revenue and Oracle is no exception. In its Q1 earnings call it admitted missing by about $70 million on a $9.2 billion nut: small but consequential. No need to run for the smelling salts though, Oracle has been here before and it's got this. It shoul...

What is the secret sauce of a sales rockstar? While there isn't a single end-all-be-all ingredient, I've unlocked some tricks of the trade for reps looking to rise to the next level.

Disruption drives business failure and success. Most people think technology drives disruption, but technology merely enables disruption -- changing customer needs cause it. This is especially obvious in e-commerce. Amazon's rapid growth and increased customer base got retailers worried. Leaders tho...

Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and cha...

Digital transformation has left hardly any industry unshaken. In broadcasting, it's safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: ...

From e-commerce to banking applications to healthcare systems -- and everything in between -- if it's digital, users expect it to work at every interaction, and on every possible platform and operating system. However, despite the need to provide a digital experience that delights, research suggests...