Articles by Richard Adhikari

Onvia on Tuesday launched On Demand Reports: Winning Proposals, a new service for companies selling to the public sector. The service provides access to detailed materials associated with a given solicitation, including all submitted proposals, the awarded bid, the final contract, and the agency's scoring criteria....

InsideView on Friday announced a consulting service to help B2B marketers implement account-based marketing Expert Service, the first in the firm's planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market, or TAM, using a data visualization console....

Amazon Business, launched in April 2015, this week announced that it had reached the 1 million customer milestone. "This is rapid growth," said Ray Wang, principal analyst at Constellation Research....

There are three key moments when salespeople can maximize the value in a customer relationship instead of allowing it to leak out, according to Corporate Visions, which announced a new sales skills program on Thursday Those three turning points occur during deal negotiations, when securing customer renewals, and introducing strategic price increase...

Zoho has launched Zoho One, an all-in-one business suite comprised of more than 35 integrated Web applications and an equal number of mobile apps The suite offers single sign-on with centralized administration and provisioning. Each user has one secure account and access to the entire suite. An admin panel enables and controls access, which simpli...

The U.S. Federal Trade Commission is looking into Amazon's discount pricing practices in response to a complaint filed by Consumer Watchdog over the company's pending US$14 billion purchase of the Whole Foods grocery chain, Reuters reported last week "Asking informal questions about issues potentially related to a corporate acquisition is a natural...

Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers at the 2017 eTail West Conference held earlier this year Enterprise retailers with at least US$500 million in annual revenues participated in the ...

Customers want fast service or support from knowledgeable people where, when, and how they prefer to receive it, based on the results of a study the CMO Council published Tuesday Together with SAP Hybris, the CMO Council last year conducted an online survey of 2,000 respondents, equally divided between men and women. Fifty percent were in the Unite...

Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform....

Avnet last week unveiled a beta version of Ask Avnet, an automated virtual assistant that combines artificial intelligence with on-demand access to industry experts Ask Avnet targets "engineers, designers, hobbyists, makers and purchasing specialists across the electronics supply chain -- which includes the product manufacturing chain," said Kevin ...

DoNotPay, an AI-based chatbot app created to help fight parking tickets in the UK, now addresses roughly 1,000 consumer concerns and is available throughout the United States as well as across the pond. The app's creator, Stanford University student Joshua Browder, announced the expansion last week. Powered by IBM Watson, DoNotPay has about 1,00...

As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumersViewpost published this week Among its other findings:...

There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization. That is one of the findings of a study released Tuesday ...

Membership in loyalty programs grew by 15 percent this year to 3.8 billion, according to the recently published 2017 Colloquy Loyalty Census Report The growth rate recorded in the 2015 loyalty census, when membership stood at 3.3 billion, was 26 percent....

Eighty percent of participants in a recent Capgemini consumer survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more Researchers polled 3,300 customers of 125 companies in the utilities, consumer products, retail, retail banking, and Internet-based services sectors....

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week However, only 15 percent of businesses fully take advantage of them....

Google last week introduced a new video format, VR180, developed with input from its Daydream team The VR180 format, which displays what's in front of the user only, delivers good video quality both on desktop PCs and mobile devices.

SugarCRM on Tuesday launched Hint, the first offering in its new line of relationship intelligence products Hint users can enter a few contact details about a person with whom they want to connect, and Hint automatically will search social sources on the Web for personal and company information....

Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs....

Digital River on Wednesday announced it has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approa...