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SAP Unfolds Business Objects Integration Road Map

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SAP Unfolds Business Objects Integration Road Map

SAP's revelation of its strategy for integrating Business Objects holds no surprises for industry observers. "It validates the analyst community's impression from the beginning of the merger," said Murray Beach, managing director of TM Capital. "We knew it would create a powerful suite of tools."


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On the heels of Oracle's (Nasdaq: ORCL) successful bid to acquire BEA Systems (Nasdaq: BEAS), SAP (NYSE: SAP) has provided the market and its customers with the first wave of products -- nine in total -- developed through its own US$6.78 billion acquisition of Business Objects last year. It has also revealed more details about its plans to integrate its product suite with the French business intelligence vendor's applications.

When the deal was first announced, both firms emphasized the integration goal for users: a platform that allows companies to more easily implement process changes resulting from business decisions and more efficiently execute across organizational lines. In essence, they promised a product suite that would close the loop between strategy and execution.

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Fleshed-Out Plans

The two firms are now providing more specifics. The BI platform from SAP and Business Objects will integrate the core technologies in SAP's NetWeaver BI Accelerator with Business Objects' genome in database- and application-agnostic BI capabilities. This will improve performance and analysis capabilities in the duo's performance optimization applications, as well as in customer- and partner-built applications built on Business Objects' enhanced BI platform.

None of these plans surprised the market, Murray Beach, managing director of TM Capital (formerly Boston Corporate Finance), told CRM Buyer. "It validates the analyst community's impression from the beginning of the merger. We knew it would create a powerful suite of tools."

New Products

Following are the nine new products, three of which are for small and medium-sized businesses:


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