Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, "it's re...
Social customer service has now become a key point of contact between brands and their customers. Consumers, particularly within the Millennial demographic, take to Facebook, Twitter and other social networks when they have a problem with a company. Sixty percent of 18-24 year olds go to social medi...
Just weeks after purchasing Neolane, Adobe on Thursday pushed further into marketing automation with the launch of Adobe Social, an application that expands the company's integrations with social networking sites and pretty much gives users a 360-degree view of their customers. Integrated with Flick...
To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them us...
As you read this, Dreamforce 2012 is underway and Marc Benioff is giving his keynote presentation. I've been in San Francisco since Monday and have watched the city -- especially near the Moscone Center -- swell like a pumpkin on a vine in late summer. If Salesforce's 70,000 registered attendees do...
Votigo has debuted a full-fledged social marketing suite that builds around its original core functionality of social promotions. The 6-year-old company is offering a price point that is reasonable for small and medium-sized businesses, as well as functionality that can scale to enterprise level fai...
Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, a...
Avaya has added new products and enhanced existing ones in its Customer Experience Interaction Management portfolio. The overarching goal of the changes was to allow users to reach out to customers via any channel the customers chose -- for example, mobile application, social media or phone. Such ac...
CRM vendors that have wondered about the necessity of porting their applications to the small screen should take note of last week's acquisition of Instagram by Facebook. Instagram is the tip of a big iceberg and is perhaps a signal of yet another disruption in a disruption-prone industry. It repr...
There's been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook -- or "FB," as the proposed ticker symbol suggests. It's widely assumed that its IPO will mak...
The CRM Idols have been announced. The goal of the contest was to identify the best corporate video developed by an up-and-coming CRM company. In the Americas, the winning firm is Get Satisfaction. In the EMEA region, it is BPMonline. The companies were chosen by popular vote of subject matter exper...
LeadLife Solutions has released a second-generation marketing automation product that combines a Web 2.0 user interface with a visual campaign builder designed to make marketing automation easier for companies. The new solution provides an easy-to-use alternative to complex marketing automation offe...
SAS is beefing up its SAS Social Media Analytics application with new features that give users a better handle on their social media effectiveness: improved tracking of past versus present performance, and benchmarks to assess competitors' performance. "A lot of this functionality seems as though it...
Someone recently commented on my post about curation. In part, the comment read, "Do you mean that it is the end result of the analytics phase, where relevant information on a specific topic is collected and acted upon?" The answer is yes and no, and I thought it would make a worthy topic to occupy...
Whether you're a user or whether you purposely ducked the invitations to join, you've probably discovered that Google+ is all but inescapable as a topic of conversation. Responses run the gamut from rejection to an all-in embrace of Google's new social media platform; users are trying to figure ou...
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I can't tell when apps use AI
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https://www.crmbuyer.com/story/how-to-leverage-gen-ai-without-losing-the-corporate-shirt-179123.html
How To Leverage Gen AI Without Losing the Corporate Shirt
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https://www.crmbuyer.com/story/the-future-of-gen-ai-in-retail-balancing-human-factors-with-revenue-growth-177923.html
The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
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https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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https://www.crmbuyer.com/story/spectrio-digital-signage-gives-ai-assist-to-in-store-marketing-177957.html
Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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https://www.crmbuyer.com/story/5-ways-retailers-can-sell-more-online-with-a-personal-touch-177854.html
5 Ways Retailers Can Sell More Online With a Personal Touch
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https://www.crmbuyer.com/story/a-new-era-of-customer-service-177218.html
A New Era of Customer Service
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https://www.crmbuyer.com/story/leveraging-ai-to-transform-actionable-business-strategies-reliably-177998.html
Leveraging AI To Transform Actionable Business Strategies Reliably
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https://www.crmbuyer.com/story/crm-advances-with-ai-powers-amid-data-privacy-challenges-177221.html
CRM Advances With AI Powers Amid Data Privacy Challenges
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