For the better part of six years, we pundits have been urging businesses to get social. Social CRM even has its own Gartner Magic Quadrant, and while the entries in that document are all over the map in terms of what they do, vendors serving aspects of SCRM are well established. Gartner itself said ...
NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPri...
Do your customers think of you as one of them? Do they think you truly understand their business challenges, their opportunities and what keeps them up at night? These are questions you should seriously consider, because in the extraordinarily demanding B2B sales climate of our post-recession world...
I have been known to do things for money. I bet you have too, but doesn't it sound funny to put it that way? I just got off a phone briefing with Freshdesk, an Indian company with a subscription customer service and support system that it refers to as a "help desk." Freshdesk's got most of the bell...
Customers expect call centers to know everything about them -- their order history, what they've posted about the brand on Facebook, and how long they've bought from the company. Increasingly, companies are beginning to keep up with that expectation, and the more they do, the better customer service...
LiveOps this week debuted LiveOps Engage, a browser-based desktop agent app that centralizes myriad channels -- phone, email, live chat, SMS, Twitter and Facebook -- on one screen. The screen also displays the history of past interactions with the customer. "This release is bringing together all of ...
It's fairly common practice today for major brands to have a social media team at the ready to respond to customer complaints on social networking sites like Twitter and Facebook. The practice is so widespread that the Call Center Satisfaction Index report released last week by CFI Group found that ...
Mobile CRM is usually not a company's first foray into CRM. Before going mobile, a company usually has a SaaS-based CRM application, at a bare minimum, as well as an online presence that has become increasingly interactive over the years -- and likely a social media presence as well. Mobile CRM has ...
Call centers are increasingly migrating away from on-premises systems to cloud-based systems, which can save money and give greater flexibility. Everything from customer data to telephony software is making its way to the cloud, revolutionizing the way call centers manage their operations. "It's all...
By now, common sense, the business media and practical experience have taught the lessons of multi-channel engagement for service. Businesses have come to realize that they need to provide service in whatever way their customers wish to receive it, whether it's through the phone, via chat or text, o...
For a long time, many people have been predicting the demise of ERP, and while I share those sentiments, a demise can take many forms. The one we all understand well is the crash-and-burn variety, but that's not the only and perhaps not even the predominant approach. The crash is at best the final s...
Last summer, open source CRM provider Zurmo threw its hat into the CRM ring with a beta version of its particular take on the hot new gamification software category. The theory is simple: CRM, especially sales force automation, has notoriously poor user adoption figures. Why not use some of the fu...
A lot happened while you weren't looking. A stream of articles in December, especially, the week between the holidays, seemed to tie up some of 2012's loose ends and some point to significant changes in the years ahead. They also highlight the difference between hardware and software. In software, w...
WORX, a power tool company, has a unique Pinterest board: one devoted entirely to tools that aid in zombie defense. The WORX JawSaw, for instance, has a pin that tells consumers to "accessorize before they rise, and protect yourself now!" The board's sense of humor makes it especially effective on t...
Everyone has a year-end synopsis these days, and it's fun to see what each person deems important. Sometimes you wonder if you lived through the same experiences, but it's a good thing to recall everything one more time and maybe reconsider how you'll remember each. Here's my synopsis -- which is no...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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Silent Churn Is the Biggest Customer Support Risk
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Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
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The End of ‘Spray and Pray’ Email Marketing
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Adobe Positions Itself as the AI Control Layer for CX
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https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html
AI Is Forcing Companies to Rethink Employee Experience
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https://www.crmbuyer.com/story/how-ai-is-changing-sales-teams-without-replacing-reps-178523.html
How AI Is Changing Sales Teams Without Replacing Reps
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https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
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