It's important to keep the story of eService in mind when thinking about social media's role over the past few years in reshaping the ways customers interact with brands. Undoubtedly, the influence of social channels has been at least as profound -- and perhaps even more profound -- than that of eSe...
The greatest obstacle small business operators face in adopting business process management is themselves. That factor could account for the underutilization of BPM by small businesses -- and the reason BPM vendors have targeted the small business sector as a huge potential market. Of course, the ab...
The universe of enterprise resource planning providers is huge; ditto for open source. The space where twain meet? Not so much. xTuple is an open source ERP provider, and CEO Ned Lilly says there are few fellow travelers on his company's path. In this tanking economy, the company has been leveraging...
It may be as sexy as grandma's underpants, but data is the foundation upon which everything else is layered. Without the right support underneath, the fat will roll over your margins, creating an unsightly, unseemly, unprofitable business bulge. "While it sounds a little boring, managing data as the...
Around the time when Software as a Service was pre-empting the on-premise vendors, SugarCRM burst onto the CRM scene with its own disruptive business mode: open source for CRM. The build-it-yourself model wasn't for everybody, of course -- or so many thought at the time. As SugarCRM continues to ref...
Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increase...
Open development platforms and their offspring -- mashups -- are behind the significant changes in CRM functionality that have been introduced over the last year or so. These are early days for Platform as a Service, though, and each vendor is approaching the technology on its own preferred path. Fo...
Earlier this month Zuora, a startup that's less than a year old, launched Z-Commerce, a platform that gives developers access to its applications as well as Z-Force's API documentation, sample code and toolkits. There is also a sandbox environment, currently available in private beta. A few years ag...
Among the new tools and features SugarCRM introduced at its global developer conference this week are a new Web services framework and mobile customizations. The open source customer relationship management company also reiterated its support for the cloud, with the rollout of several additional c...
What a great time to be thinking about the future. Seriously. This is my last column of the year, and traditionally I try to forecast some movements in the market for the year ahead. This year it takes a special kind of fortitude to even read a piece like this, let alone write it, but if you think ...
Salesforce.com has announced its latest platform-to-platform integration -- this time with Google. Force.com for Google App Engine is a new set of tools and services that allows developers to build Web applications on App Engine that leverage the enterprise data that resides in Salesforce.com. "We b...
The holiday season has come to signify not only a time of celebration among family and friends -- it's also usually a period of joy for retailers. This year, however, the lagging economy threatens to dampen everyone's holiday spirit, and retailers who depend on a large holiday season sales boost sho...
Five years ago, Mark Goldstein and three partners recognized that loyalty programs were becoming a cottage industry. Coming up with the right way to manage those programs, he believed, would be a neat trick. So would finding an effective way to lure in customers. "The toughest part of the business i...
In some respects, the market for Web-based applications resembles a crowded, noisy and confused bazaar. It's difficult to get a good wide-angle view of all available options. Those there to sell wares often have a hard time finding and securing the best place to set up shop, and those shopping for t...
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I can't tell when apps use AI
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How To Leverage Gen AI Without Losing the Corporate Shirt
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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https://www.crmbuyer.com/story/5-ways-retailers-can-sell-more-online-with-a-personal-touch-177854.html
5 Ways Retailers Can Sell More Online With a Personal Touch
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https://www.crmbuyer.com/story/a-new-era-of-customer-service-177218.html
A New Era of Customer Service
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https://www.crmbuyer.com/story/leveraging-ai-to-transform-actionable-business-strategies-reliably-177998.html
Leveraging AI To Transform Actionable Business Strategies Reliably
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https://www.crmbuyer.com/story/crm-advances-with-ai-powers-amid-data-privacy-challenges-177221.html
CRM Advances With AI Powers Amid Data Privacy Challenges
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