"Perfection is the enemy of completion" is a bastardization of a translation of the first line of a poem by Voltaire. That makes the saying itself sort of an example of what Voltaire was talking about -- but it doesn't make it any less true. In the processes we use to run our businesses and deal wit...
About ten years ago, I wrote a paper that predicted that analytics and social media would converge in CRM. I believed that for two reasons. First, I believed social media was inevitable, though I had no idea what form it would take. Facebook was not on my radar and had not officially launched, MySpa...
Salesforce.com released its Q4 figures last week, peppered with the usual positives: growth, acquisition, more growth, and so on. Specifically, the company reported that earnings per share were 31 cents on revenue of $456.9 million. Year-over-year revenue increased 29.1 percent. Much of the focus fo...
It's often hard to maintain high visibility in the marketplace if you happen to be a private company, and for good reason. Private companies tend to be small, and they often do not attract the attention of the financial press precisely because the financial press thrives on the transparency and num...
This just in: Females outnumber males on social networking sites. The site Pingdom did a survey and concluded that 16 out of 19 of the most popular social sites have more women populating them than men. The super geek sites Digg, Reddit and Slashdot have more men on them, but the more popular site...
Salesforce.com is marrying its cloud computing bona fides with its growing expertise in collaboration in Salesforce Chatter, a new application and development platform. The company introduced the product at its Dreamforce tradeshow and conference under way in San Francisco. Salesforce Chatter, which...
What a summer for remembrances. Forty years ago, a couple of people landed on the moon, and a half-million of them landed on Max Yasgur's farm in upstate New York for the Woodstock festival. That might sound like ancient history, but of course without the space program, who knows where the technolo...
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from ...
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySp...
Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks -- Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in ...
Growing up in a world immersed in digital technologies, members of Generation Y have the highest of expectations on how they want to interact with their banks online. Born at the dawn of the digital age in the early 1980s, the oldest among Generation Y have never known a world without personal compu...
SugarCRM has released Sugar 5.2, which packages some existing Web 2.0 features with new technologies. The company is also introducing Cloud Services -- a framework for developers to build links to third-party data sources such as LinkedIn or JigSaw. SugarCRM is no stranger to Web 2.0. It has made th...
You can't say you were not warned or that you had no idea of what was happening. The socialization of CRM took a big step forward on Monday when Salesforce.com CEO Marc Benioff told the keynote audience at Dreamforce 2008 in San Francisco that his company has developed technology that will integrat...
CRM is not just about tracking and recording names, addresses and standard constituent information. Today, organizations' online presences and peer-to-peer technologies are making it possible for politicians, businesses and non-profit organizations to get personal with their voters, customers and do...
Look closely at any effective customer relationship management strategy. Look beyond the technology, beyond the hype, and what will you see? What you'll see is a company that knows how to effectively communicate with its customers. Ask yourself, "What do CRM solutions actually do?" To put it very si...
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