If you are in London on April 24th, you might want to check out the next monthly VRM Hub meeting. What is VRM, you wonder? For starters, VRM, or vendor relationship management, is the brainchild of Doc Searls, senior editor of Linux Journal and co-author of The Cluetrain Manifesto. Project VRM is a ...
Candidates, political parties and money might seem to dominate the upcoming 2008 U.S. presidential election, but when it comes to voter relationship management, software rules campaigns and politicking. When qualified U.S. citizens cast a legal ballot to express a preference for a candidate or for a...
The front office meets the back office at the Web 2.0 enterprise portal. The enterprise 2.0 portal is a single accessible location intended to consolidate resources and serve up data from systems throughout an organization so that each "touch" a company has with its customers, prospects, partners an...
With the launch of On Demand, version 15, Oracle is introducing robust new Web 2.0 functionality -- and it's sending a strong signal that more of this type of application development is on the horizon. Oracle's message is that Web 2.0 is now part of the CRM family, Beagle Research founder Denis Pomb...
The customer is always right -- except for, of course, when he or she isn't. When it's inconvenient for the company, or when the customer asks for something that could negatively affect the company's revenue streams or business model, the customer is never right -- even when he or she is. That's why...
There were approximately 40 million women among the 90 million people watching the Super Bowl on Sunday, and Pats fan Andrea Learned was one of them. The night was a letdown for Learned the sports fan -- but not for Learned the marketer and author. This year's Super Bowl ads are illustrative of a fo...
Scanning the RSS feeds from the blogs -- many of which are all about the benefits of Web 2.0 providing greater customer intimacy and building trust with customers -- one begins to wonder if telemarketing is on its way to becoming obsolete. I asked a group of marketing vice presidents and directors a...
As social media become more embedded in our lives, tragedies like the Megan Meier case -- the Missouri teenager killed herself after a fictitious friend invented by the mother of a neighborhood girl left nasty messages on her MySpace profile -- may be the inevitable fallout. Corporate Web 2.0 usage...
I own an iPod. Do you? If so, do we have anything in common? Apple is hoping that we do, and it's providing plenty of room for us to find out at the iTunes Store. There, music lovers can write and read reviews of artists' recent, and not-so-recent, releases. Perhaps more commercially important, they...
There is a huge CRM lesson embedded in the results of the Iowa caucuses, and it has almost nothing to do with which on-demand CRM application a candidate used to track everything. The story of Iowa is one of new-fangled technologies, such as blogging and social networks. Both winners -- Republican ...
Salesforce.com's Spring '07 release, specifically the AppSpace product, is being hailed as a quantum leap forward in functionality that will support users in fulfilling their corporate missions. AppSpace, which hasn't been activated as yet, is a new product that provides users with a place to engag...
I have always advocated that CRM is a growing field, and that it grows at the margins whenever some innovative company introduces a new application type. As such, the definition really speaks more about all of the front office than CRM alone. Nevertheless, over the last few years we've seen a lot ...
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Morphing Demographics Require Imaginative PR Strategies
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Mastering AI-Powered CRM Puts Onus on Vendors To Get It Right
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Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk
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Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
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