Watching an otherwise relaxed executive from a CRM vendor nearly jump out of his chair this week over lunch when his BlackBerry went off instantly reminded me of one of my neighbor's boys bouncing with excitement after unwrapping a Sony Personal PlayStation (PSP) for his birthday. Then it dawned on...
Online marketers are in a quandary. Their customers prefer e-mail as a vehicle of communication, but spammers have poisoned that well, making it very difficult for legitimate advertisers to deliver their messages to their loyal customers. However, Think360, a marketing firm in Austin, Texas, thinks ...
Partitioning of servers in the data centers of its top customers is putting pressure on Oracle, which is making a number of moves to cope with the trend, experts say. Earlier this month, Oracle changed its licensing terms for users of Sun Microsystems' Solaris 10.0 operating system, lowering the pri...
In good times marketing and sales get all the credit for increases in sales and profits, but in bad times, IT gets the brunt of the cost-cutting pressure. What have been missing are truer measures of Return on Investment (ROI) for companies adopting customer-facing strategies. What's really needed ...
The bottom line is that today the analytics used in many small manufacturing companies starts and ends with Microsoft Excel spreadsheets. There are entire manufacturing operations run off Excel, fulfilling the roles of demand planner, manufacturing scheduling, and the continual maintenance of bills...
Prospects, customers and investors must have a lingering question in their minds with the announcement of a new CEO at Siebel: "Since George Shaheen was already on the board and capable of major influence, why haven't things changed already?" Putting a board member into the CEO slot seems like wind...
Microsoft and SAP announced today they are working to build a program -- code named "Mendocino" -- to link together Microsoft's Word office suite with SAP's enterprise software, a move that analysts say could have a profound effect on the entire market. "The possibility of a close relationship betw...
Now that Oracle's acquisition spree has ended, the giant database company is focusing on melding the product lines of PeopleSoft, J.D. Edwards and Retek into a cohesive Fusion. At a customer conference Wednesday, Oracle released its Fusion roadmap and a few more details on what customers can expect,...
In the economic clouds of recent years, marketers discovered a silver lining in multichannel marketing. Numerous reports and case studies showed that online marketing of big-ticket items such as automobiles improved offline purchases. In recent research, MSN and research partners the Advertising Res...
Oracle has made its third purchase in less than a year, announcing today that it has acquired Oblix, a small identity management software company. Terms of the sale were not announced. Oblix's security software allows for Web access control of single sign-on, identity administration and user provisi...
Blogging is quickly becoming part of the online lexicon of marketing, sales and support organizations as companies look for better ways to connect with customers. The Pew Internet and American Life Project published a report in January based on two blog surveys. The report is free and can be downl...
Software developer SAP and chip designer Intel said today at the CeBIT trade show in Hannover, Germany, that they would collaborate on technology to allow companies to integrate data collected from RFID chips. "The announcement provides additional evidence that RFID is real and is moving from being ...
Vendors of voice over Internet protocol (VoIP) services have made big promises to corporate America and consumers about the cost savings to come from VoIP. The possibilities of VoIP savings have stirred excitement even among jaded CFOs. But the adoption of a technology that accommodates data and t...
The allure of automating the most common tasks involving channel partners, manufacturers and distributors is so sexy that this corner of the CRM market erupted with growth during the dot-com bubble. Today it's collapsing faster than a souffle pulled from the oven too fast. When the number of firms ...
What makes channel, sales and service partnerships messy? Contracts, lots of them, for office leases, for equipment, even to prove the partnerships' existence to local, state and national governments. Problems coordinating all these commitments -- buried in contracts that are stuffed into filing cab...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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AI Is Forcing Companies to Rethink Employee Experience
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Workbooks Takes On CRM Giants With Plain-English AI
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