Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal interse...
It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...
If there was ever a year for train wrecks, 2011 was it. It is that time when we look back at the screwy decisions executives made last year, and be thankful that we aren't them. There were a number of career-limiting moves last year that warrant a top spot on my Bozo meter. HP and Cisco are contende...
My Pick of the Week is a brand new category of computers called "Ultrabooks." Think of Apple's thin MacBook Air -- but on Windows. These are a hit with Apple users, so there is no reason they shouldn't be just as popular with the Windows crowd, as long as they run well. I have not used them yet, but...
By now, most people understand the power and the value of adding a social component to your CRM strategy. Perhaps you're not yet ready to go to full social CRM, but you no doubt recognize that there is a lot of value in engaging with customers in the ways they want to engage. As social media become ...
If you had the option to pick your own price for a computer game that only runs on your Linux rig, would you pay to play? Not if you are a typical Linux gamer. At least, that's the popular perception of fans of free and open source software. Linux is available freely. So why pay for a game -- or any...
Google may be planning to enter the tablet market in the medium term -- and not just as a partner in an OEM relationship. Eric Schmidt, Google's executive chairman, told an Italian newspaper that "in the next six months we plan to market a tablet of the highest quality." Certainly Google's Android h...
If Google's Zeitgeist 2011 -- the company's 11th annual list of the most popular and fastest-rising Internet searches -- truly reflects the spirit of the times, then we must be living in a world of whiffle heads. In a year when the U.S. pulled its troops out of Iraq, the Congress almost brought the...
We hear about the post-PC era, but rarely does anyone talk about the post-LAN or even the post-WAN era. Yet the major IT trends of the day -- from mobile to cloud to app stores -- are changing the expectations we all have from our blended networks. How are the campus networks of yesterday going to s...
The logistics industry is facing challenges in adopting a sustainable and profitable CRM strategy, and there is inertia when it comes to replacing or augmenting disparate CRM solutions adopted by different business units, like retail, as well as various channels, like phone, Web, email, etc. These ...
The Galaxy Nexus has finally arrived in the United States after showing up in places like Europe and Hong Kong several weeks ago. This is a Samsung smartphone running the very latest and greatest version of Android, Ice Cream Sandwich. And there are no factory-installed tweaks to the OS either -- it...
Every year around this time, I write two columns -- one on the year that was and another on what I expect the new year to bring. There is no methodology for this process, and I believe this lack of method is important. I take a blank screen and fill it up with what has been on my mind for the last ...
Speculation regarding the U.S. Federal Bureau of Investigation's ties with troubled cellphone software firm Carrier IQ was sparked recently by the bureau's rejection of a request made under the Freedom of Information Act. The request aimed to uncover what records and information the bureau has on Ca...
Google+Photos is adding facial recognition technology that will let users be tagged automatically in photos. To pre-empt privacy concerns, Google has made the feature opt-in, said Matt Steiner, engineering lead on the Google+ Photos team. For it to work, the user must turn on the new "Find My Face" ...
The success of the cloud movement over the past year has spawned a proliferation of players seeking to win a share of this rapidly growing market. While the market opportunities appear to be endless, the "cloud rush" effect that has overtaken the industry is making it more difficult than ever for co...
Yes - Paying with crypto is very important to me.
Sure -- I have not paid with crypto yet but the idea intrigues me.
Not Sure -- I'm still uncertain about cryptocurrency in general.
No -- Cryptocurrency is a fool's game.
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https://www.crmbuyer.com/story/call-center-conundrums-and-how-to-achieve-meaningful-customer-interactions-176505.html
Call Center Conundrums and How To Achieve Meaningful Customer Interactions
Advanced Voice Response Tech Leading to Improved CX
NICE Platform Answers Call for Hyper-Personal CX Tools
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https://www.crmbuyer.com/story/knowledge-management-the-silent-star-of-modern-service-176511.html
Knowledge Management: The Silent Star of Modern Service
Oracle Service Empowers Organizational Growth With Automation
How Oracle’s Digital-First Service Drives Sustainable Differentiation
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https://www.crmbuyer.com/story/sports-betting-platforms-gambling-with-substandard-cx-176483.html
Sports Betting Platforms Gambling With Substandard CX
Metaverse Marketing Offers New Approach To Utilizing Customer Data
Remote Work Transformation Calls for Prioritizing Employee Tech Choices
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https://www.crmbuyer.com/story/how-ap-automation-bolsters-supplier-and-customer-relationships-176476.html
How AP Automation Bolsters Supplier and Customer Relationships
Managing Google's Algorithm Updates
4 Tips To Attract a Younger Customer Base
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https://www.crmbuyer.com/story/forrester-predicts-net-loss-of-1-42-million-us-jobs-to-automation-by-2032-87461.html
Forrester Predicts Net Loss of 1.42 Million US Jobs to Automation by 2032
Reports Warn of Worsening Warfare From Cyber Criminals in 2022
Piecing Together the Supply Chain Puzzle
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https://www.crmbuyer.com/story/zoho-consolidates-marketing-functions-176493.html
Zoho Consolidates Marketing Functions
Unboxing Marketing Maneuver Packs CRM, Personalization Inside the Box
Consumer Activism Will Steer Brand Focus in 2022
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https://www.crmbuyer.com/story/5-ways-chief-customer-officers-can-drive-net-revenue-retention-176563.html
5 Ways Chief Customer Officers Can Drive Net Revenue Retention
Supply Chain Fears, Inflation, Robust Online Sales Drove Jump in Holiday Returns
Practical Ideas To Make Money With Software
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https://www.crmbuyer.com/story/looking-for-love-online-advice-to-protect-your-wallet-87408.html
Looking for Love Online? Advice To Protect Your Wallet
Digital Clienteling Platform Breathes Life Into Live Commerce
Despite Covid Defections, CES 2022 Show Goes On Live, Virtual
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https://www.crmbuyer.com/story/have-we-forgotten-how-to-sell-176516.html
Have We Forgotten How To Sell?
More Transparency, Marketing Shifts Can Ease Supply Chain Strain
Spreadsheet Mishigas
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https://www.crmbuyer.com/story/digital-skills-front-and-center-176468.html
Digital Skills Front and Center
Build Better Customer Engagement for Bigger Brand Payoffs: Report
Sales Software Vendor Satisfaction Leaders Revealed
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https://www.crmbuyer.com/story/tech-real-estate-grab-headed-to-a-small-town-near-you-87436.html
Tech Real Estate Grab Headed to a Small Town Near You
Dreamforce NYC Was Un-CRM-Like and That's Okay
This Year in CRM
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