The explosive adoption of the Internet has created a new kind of Web-savvy customer who expects a rich, efficient, personalized online user experience that's accessible 24/7 via any online access point -- Web, mobile device or social media -- and that provides consistent engagement across multiple channels. In order to succeed in today's online-centric world and meet the deman...
Salesforce.com has a developed a new tool for companies to help them develop and publish Web pages and landing pages specifically for marketing campaigns. The tool, called "Siteforce," is built on the Force.com platform. It focuses specifically on new technologies that legacy content management syst...
Oracle has scooped up RightNow Technologies for a reported $1.5 billion. The acquisition price is a hefty 20 percent premium over RightNow's closing price last week. The acquisition fills a missing gap in Oracle's cloud-based CRM functionality. The deal also provides an excellent exit strategy for ...
Predixion Software has introduced Predixion Insight 2.0, the latest version of its collaborative predictive analytics solution. The new release includes enterprise collaboration features, interactive visualizations and automated workflow capabilities, as well as an on-premises version of its predict...
Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, sa...
As a CRM journalist, I always enjoy talking to integrators (or resellers, or VARS, or partners, or whatever term they choose to describe themselves). It's always an interesting contrast to speaking with vendors. The discussion you have with a vendor is like taking an anatomy course; the discussion y...
Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition ...
What's the ultimate goal of CRM? As much as I and others of my ilk might talk about the positive interactions, good feelings and peer-to-peer relationships that result when CRM is done well, they're just happy means to an end. The end is, and always will be, inflating the bottom line. While a lot of...
Let's be honest: Marketing has always been considered a little "soft" in the business world. That may be why CMOs have one of the shortest average tenures -- about two years -- of any corporate board member. Marketing's reputation comes from reporting on metrics like "impressions" and "brand awaren...
Half of U.S. companies plan to invest more on IT resources in 2012 than in 2011, according to new research. In fact, 10 percent of the companies surveyed were planning an increase of 10 percent or greater; only one out of 10 planned to decrease spending next year. "Our survey shows that companies vi...
Thousands of people may visit your website every day, but only a fraction of them make it into your CRM system. What about those visitors who don't get captured by CRM? How do you count and relate to the vast universe of prospects you know nothing about, but who obviously have some reason to be in...
StayinFront has been offering users mobile functionality for 10 years. However, its apps were not optimized for the latest generation of mobile devices, Ken Arbadji, vice president of North American sales, is quick to acknowledge -- such as the iPhone, iPad and Google Android devices. So, earlier th...
CRM is a business tool. Lke any business tool, its objective is tied to money -- either making more of it through increased sales, or saving it through greater efficiency. Perhaps because CRM is rooted in sales force automation and hard sales, the customer's path through CRM has mirrored the custome...
Accessibility of service
Convenience in any situation
Cost-effectiveness
Eco-friendliness
No need for parking
Safe ride when having too much fun
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/AI-robot-in-business.jpg
https://www.crmbuyer.com/story/how-to-leverage-gen-ai-without-losing-the-corporate-shirt-179123.html
How To Leverage Gen AI Without Losing the Corporate Shirt
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/02/future-retail.jpg
https://www.crmbuyer.com/story/the-future-of-gen-ai-in-retail-balancing-human-factors-with-revenue-growth-177923.html
The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/06/Gen-AI-chat.jpg
https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/marketing-creators.jpg
https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/03/AI-digital-signage.jpg
https://www.crmbuyer.com/story/spectrio-digital-signage-gives-ai-assist-to-in-store-marketing-177957.html
Spectrio Digital Signage Gives AI Assist to In-Store Marketing
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/12/ecommerce-success.jpg
https://www.crmbuyer.com/story/5-ways-retailers-can-sell-more-online-with-a-personal-touch-177854.html
5 Ways Retailers Can Sell More Online With a Personal Touch
https://www.crmbuyer.com/wp-content/uploads/sites/4/2022/07/innovation.jpg
https://www.crmbuyer.com/story/a-new-era-of-customer-service-177218.html
A New Era of Customer Service
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/02/smartphone-retail-price-check.jpg
https://www.crmbuyer.com/story/omnichannel-online-consumers-shift-to-mindful-shopping-practices-177915.html
Omnichannel, Online Consumers Shift to Mindful Shopping Practices
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/07/ai-brain-1.jpg
https://www.crmbuyer.com/story/landing-intelligent-customer-service-177182.html
Landing Intelligent Customer Service
Enter your Username and Password to sign in.
Social CRM
See all Social CRM