A computer company's research team puts their latest video up on Facebook rather than presenting it during a technical conference. A video game developer turns to Twitter to first break the news of a new release to the masses. A salesperson stays in touch with all professional relationships -- colle...
The two biggest dogs in the CRM fight are Salesforce and Oracle. You could debate that, but not with me. Salesforce has had a good run lately with announcements about its platform technology, its community of developers and its new foray into social media and social networking. Oracle has been plowi...
This year, companies seeking to invest further -- or for the first time -- in a CRM software system will find not only a wide array of vendors, but also a large selection of computing platforms to support the application. These can range from Software as a Service offerings typified by the standard-...
Last week Salesforce.com introduced its new support concept dubbed "The Service Cloud." I have to say it makes a lot of sense both as a product direction and as a business decision. The announcement is in line with many of the business initiatives that the company has made over the last decade in t...
Salesforce.com has rolled out another cloud offering -- this time for the service space. Called "Service Cloud," the bundled applications, which include integrated social networking tools, are built on the Force.com platform. Service Cloud allows users to create an online community for up to 250 cus...
I don't know about you, but I will be happy to write "The End" on the chapter we call 2008. Normally, at the end of a year I look back at some of my predictions from a year earlier and look for some indication that I was on track at least some of the time. This year is different. Who cares, really...
Nearly five years ago, I wrote a white paper that resonated around the industry like a three-point shot clanging off the front of the rim as time expired. A "brick," in the vernacular of basketball; nonetheless, I view it as some of my finest work. The paper, "The New Garage," takes as its premise ...
SugarCRM has released Sugar 5.2, which packages some existing Web 2.0 features with new technologies. The company is also introducing Cloud Services -- a framework for developers to build links to third-party data sources such as LinkedIn or JigSaw. SugarCRM is no stranger to Web 2.0. It has made th...
Salesforce.com has announced its latest platform-to-platform integration -- this time with Google. Force.com for Google App Engine is a new set of tools and services that allows developers to build Web applications on App Engine that leverage the enterprise data that resides in Salesforce.com. "We b...
A small group of us were standing on the Dreamforce trade show floor surveying the more than 200 booths and vendors assembled there. We were trying to put a finger on what, exactly, the show had become. Was it a user group meeting, a conventional trade show, a partner meeting, or some hybrid? By p...
You can't say you were not warned or that you had no idea of what was happening. The socialization of CRM took a big step forward on Monday when Salesforce.com CEO Marc Benioff told the keynote audience at Dreamforce 2008 in San Francisco that his company has developed technology that will integrat...
Salesforce.com continues to push its cloud computing functionality into the enterprise, with the introduction of a new tool that allows users to harness the applications available on Force.com and apply them to corporate Web sites. Force.com Sites allows customers to run their Web sites in Salesforc...
Oracle introduced a new collaborative platform called "Beehive" at OpenWorld last week. To be sure, it was hardly the only announcement the enterprise software vendor made -- but it did serve as grist for many bloggers. Oracle is basically jumping on a bandwagon in the collaboration space, said Davi...
Gartner's CRM conference is always a big event for the industry. The 2008 gathering, which just wrapped, was no different, with attendees leaving the Gaylord National Resort and Conference Center in Oxon Hill, Md., in a thoughtful mood over the direction CRM is heading. Not surprisingly, there was a...
Get beyond the fascination and addictive tendency of Twitter, Facebook and other social networking apps, and underscoring all of these new approaches to connecting, communicating and collaborating with others is a revolutionary new way of communicating with your channel partners as well. Social netw...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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